We all talk about breaking stereotypes. So here it is, a marketing campaign executed on an unconventional platform – TINDER! Brave and bold are the marketing companies that break the mould, reinvent themselves regularly and push for things never done before. So what did AdEngage, the digital marketing company do differently? They “swiped right” on TINDER (The Dating App) to Mumbaikars executing a smart, humorous and engaging campaign. As per online sources, Tinder gets 15 million swipes daily from India and it was imperative that a brand reaches out and infiltrates users with their products and services. What better than the occasion of Valentine’s Day 14th Feb for a restaurant’s special menu promotion? After all, it all starts with either a cup of coffee or a perfect setting in a restaurant. AdEngage promoted the special Valentine’s Day menu of Mumbai’s very popular restaurant Pop Tate’s with flirty, humorous and engaging conversation and published quirky content that hit the bull's eye with an overwhelming engagement and response. Large number of millennial from Mumbai on TINDER found it fascinating that a brand was interacting with them. The activity rolled a lot of heads and the brand achieved good local reach and engagement throughout the 7 day campaign period which also included several mentions by food bloggers and influencers who just simply loved the idea. How the client reacted? "We loved the creative way in which marketers at AdEngage promoted our Valentine’s Day Menu. This gives us immense confidence that the creative notion for our brands will always remain at the TOP. Instant brand specific interaction with users on a dating app was really an out of box thought." says, Sandhya Johari, Marketing Manager - Yellow Banana Food Company What pulled the trigger? For years now, marketers and brands have considered YouTube, Facebook, Instagram, Twitter for their Social Media announcements and campaigns. The industry is well versed with the fact, how Social media platforms have curbed their organic reach to inconsiderable numbers. We thought of doing something out-of-the-box and showing our clients on how they can still reach their customers with their products or services in a pocket friendly and efficient manner and it worked really well. The team who executed "Marketers should not only focus on delivering great content, but should also experiment with different platform. This adds to the bottom-line if you really care for business generation." says Pankaj Shingte, Sr. Social Media Marketer at AdEngage. "When it comes to the trust & building relationship of any brand with the customers, influencers make the initial step to bring them closer. During this campaign Pop Tate’s shared the token of love by showcasing that Pop Tate’s & you (food bloggers) are perfect match for each other." says Akshay Mistry, Social Media Marketer at AdEngage. Bottom-line: Experiment with a good execution plan on a new platform and it will work. While many focus on executing campaigns on traditional Social Media platforms, they might be missing the actual engagement taking place on new and trending social platforms like TINDER / SNAPCHAT / TIK TOK and more.