Common eCommerce SEO mistakes you need to rectify  
                     Common eCommerce 
SEO Mistakes You 
Need To Rectify
SEO generates traffic and traffic 
results to sales
▫ SEO is the most effective tool for e-commerce customer acquisition and 
retention.
▫ No one can deny the importance of search engine optimization for eCommerce 
business.
▫ Very little is more important to an e-commerce site than its SEO score.
▫ As a long-term ultimate eCommerce marketing strategies SEO can help 
drive organic traffic and steadily boost your site’s ranking in the SERPs
Search Engines 
Y34i%el tdrasffi!c for 
eCommerce stores - 
Search engine optimization 
turns into the most significant 
strategy on the off chance that 
you need your online store to 
attract the greatest rush.
“ SEO is a very important 
digital marketing techniq
ue
 for eCommerce 
businesses. “
Single eCommerce SEO mistake 
can prove to be expensive for 
your business. 
Avoid these common eCommerce SEO mistakes and 
follow the guidelines to fix them.
LET’S DISCUSS COMMON 
ECOMMERCE SEO MISTAKES
Ineffective Keyword- Missing Product 
Product Stuffing in the Reviews
Descriptions Content
Slow Loading Lacking Images Not 
Speed Security Optimized
Encryption
Event Tracking Dearth of Focusing on Ranking 
Not Done Description on More Than User-
Product Page Friendliness
Ineffective Product 
Descriptions
If the product descriptions on your eCommerce website are missing, 
duplicate or not providing enough details, then you are really 
harming your online business.
Make sure your eCommerce Website has good product descriptions 
which give customers appropriate information about the product 
they are searching for. 
The descriptions of your products should be detailed enough to 
understand and help your customers to take buying decision.
Without quality product descriptions your website not be able to top 
the search engine rankings.
Solution
TO AVOID THIS MISTAKE, 
It is encouraged to never copy paste description, as 
this will make copy content. What's more, since Google has 
as of late refreshed its algorithms, eCommerce stores with 
copy substance will be punished. It is vital that you make 
your very own quality and one of a kind data to stay away 
from any such issues that prevent your site's image. 
Missing Product Reviews
Product reviews are an easy way to inject some good content in your 
website and product pages.
Client produced content has picked up lot of importance significance 
nowadays. As a feature of the Product page, you can incorporate 
Product Review area too. You can without much of a stretch neglect 
this element as this content is user generated.
Different examinations demonstrate that about 70% of clients are 
referring to item surveys before getting them. Even more 
explanation behind you to focus on this element.
Solution
TO AVOID THIS MISTAKE, 
It is encouraged to coordinate an product/customer 
reviews highlight on the entirety of your item pages. 
Product reviews help your clients and improve your 
credibility. 
Keyword Stuffing 
While incorporating keywordsC in yoour pnrodutct deescrniptiotns may feel 
like a smart thought and can build SEO, on the off chance that you 
utilize the wrong keywords or stuff of your item pages with such a 
large number of keyword.
There is a ton of contrast in presenting the content which helps the 
visitors and the content which is stuffed with keywords pointlessly. 
The content on your site should sound good to the guests. Your 
visitors should discover your site content interesting to read. 
Solution
TO AVOID THIS MISTAKE, 
It is advised to create effective SEO keywords and 
avoid using too many keywords on your product pages. You 
can consider using Google Analytics to uncover the 
keywords your target audience is searching for or perhaps 
even use Google AdWords to create keywords and test 
their effectiveness.
Slow Loading Speed
If you have too much  elements in your eCommerce website that is 
slow down it’s loading speed.
Customers are able to navigate your website and its pages easily, 
without having to wait too long for the pages to load. 
Your website loads rapidly, as that is not only an important feature 
but also one of the most basic criterion for listing your website high 
in SERPs.
Solution
TO AVOID THIS MISTAKE, 
It is advised to keep your source code fluid, clean and 
light. You can consider utilizing Google’s Page Load Speed 
Tool for explicit directions and tips on what should be tidied 
up and how to expand page stacking speeds. Remember 
that the point of your site ought to be to empower the 
clients to achieve a result of enthusiasm with minimal 
number of clicks.
Image Not Optimized
Using Too Many Images on a Page, Although images are certainly 
needed to spruce up designs and draw attention to the content on 
your page.
Not providing image alt text can be seriously fatal but really easy to 
miss.
Optimizing the alt image text of your images can take a bit more 
work but it’s an easy way to target direct search terms.
Specially in case of an eCommerce website, the major chunk of the 
content is represented in the form of images.
Solution
TO AVOID THIS MISTAKE, 
In order to have the best of both worlds you need to 
make sure your images are uploaded in the correct size 
and file format with alt text.
Event Tracking Not Done
Events for example clicking on a products, adding a product to a 
shopping cart or checking out images description can be tracked 
down as individual events in Google Analytics and that can generate 
a lot of useful information for the business owner.
You never know which of the content is working best for your clients 
and which one is needs a lot of improvement.
Without Google Analytics, you're missing out on an extremely 
valuable resource for optimizing your website. 
Solution
TO AVOID THIS MISTAKE, 
You haven’t already set up Google Analytics and 
taken a look around, do it now. Set up and familiarize 
yourself with Google’s SEO reports, and know which SEO 
techniques work best for you.
Focusing on Ranking 
More Than User 
eCommerce SEOF is rnoti aell abnout dgainlingi hnigh eranksing sin search 
engines, it is all about driving relevant traffic that converts.
User friendly URLs help the consumer know where they are as well 
as engines know what they’re reading. Make sure you optimize this.
Solution
TO AVOID THIS MISTAKE, 
Your online store should provide easy shopping 
experience including navigation and checkout. It gives the 
user a better sense of where they are, sends of a ton of 
trust that are really undervalued by many retailers online 
and can easily be taken advantage of.
The eCommerce 
website is very 
much dependent 
on SEO for its 
success
Above are the key areas to 
focus on but not the only 
areas to focus on.
If you have any more suggestions about 
the shared notes, please do share them 
with us.
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