How to Create Highly Effective Google Ads Remarketing Campaigns
                     Create Highly 
Effective Google 
Ads Remarketing 
Campaigns
Get More Customers With Easy Online 
Advertising - 
Google Ads
Google Ads Remarketing 
Campaigns
Remarketing is a way to connect with people who 
previously interacted with your website or mobile 
app.
● Remarketing campaigns are used to show ads to 
people who have visited your website or used your 
app.
● Remarketing, also known as retargeting, can 
dramatically increase your conversion rates and ROI.
Not getting profitable 
returns out of your Google 
Ads or PPC campaigns?
Then, you really need 
to consider 
Google Ads Remarke
ting Campaigns
.
What exactly is Google Ads 
Remarketing
The main point with remarketing is that you want to search 
people who have shown interest in your products or services 
to visit your website.
Remarketing strategy can be broken down into the 
following - 
● Type of remarketing – search, display, video, dynamic, 
etc
● How to segment website visitors into separate audiences
● What to test when remarketing
● How to optimize these remarketing campaigns.
Let’s See How Google Ads 
Remarketing Works And How To Make It 
Work Specifically For Your Online 
Business.
How Google Adwords 
Remarketing Works
There are two ways Google ads remarketing uses to 
target people – using pixels and lists.
● Pixel-Based Remarketing
● List-Based Remarketing
Pixel-Based 
Remarketing
Most remarketing uses pixels, to identify people who 
have visited your website. A “pixel” is a short piece of 
code that you place into your website. 
When someone come on your website, the pixel drops a 
cookie onto their browser that tracks them wherever 
they go online. 
At that moment someone lands on your site or a specific 
page on your website, they get “cookied” and can start 
seeing your ads.
List-Based 
Remarketing
Another way to target people for remarketing is to use 
your existing customer lists. It  uses emails to track and 
target your ads.
The best thing for list based marketing is that you get a 
lot more control over who you target. You can upload 
lists of existing or previous customers and create ad 
campaigns around those lists and their requirements.
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Knowing how Google remarketing works 
and how it work for your business. Here we list 
out few things that you’ll want to keep in 
mind.
Segment Your 
Audience
Visitors land up to your website for different reasons. By 
using different pixels on different web pages you can 
diversify your audience and display a different set of ads 
to different types of audiences. By setting up different 
criteria like pages visited, time on site, geographic 
location, demographics, etc or using different pixels on 
different pages of your site.
Determine The 
Frequency
It depends on how frequently you want the ads to be 
displayed in front of your audience. With most 
remarketing platforms and services, you can set up 
campaigns based on how long it has been since someone 
visited your site.
Use a Burn Code
Many times, you have noticed even after purchasing the 
product from an eCommerce website, you get to see the 
remarketing ad for the same product from that particular 
eCommerce website.
Adding a pixel to your thank you page, you can exclude 
them from your normal remarketing campaigns.
Setting Up View Through 
Conversion Window
One way to track the impact of your 
brand awareness campaigns is to set view-through 
conversion windows. Depending on your platform or 
service, you can set view-through conversion windows 
for a variety of durations.
By setting up a view through conversion window, you will 
be able to measure the impact of your brand awareness.
Rotate Your Ads
Your customers may lose interest in your products if they 
see your remarketing ad containing the same image and 
copy again and again. The best option would be to keep 
on updating remarketing ads on a regular basis and the 
easiest way to avoid this problem is to run regular 
A/B tests on your remarketing ads.
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Neexxtt  LLeevveell
Google Ads Remarketing
Setting up Google ads remarketing campaign would be a great job,  
but if you really want to your campaigns to deliver the best results, 
you have to get inside in the minds of your customers.
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Resolve Queries Provide Suggestions
Remarketing After a 
Competitive Pricing
Certain Interval
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1. Resolve Queries
People aren’t ready to convert because they still 
have unanswered questions or concerns about converting. 
Whether they are finding the price too high or they may 
reluctant in giving out their personal information to you. Resolve 
their queries to get awesome results.
2. Competitive Pricing
One of the biggest reasons why people aren’t ready 
to buy is because they aren’t comfortable with the price. 
Discounts get directly at the heart of your potential customers’ 
pricing concerns.
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3. Provide Suggestions
If you are planning to purchase a any products from 
your store. If you show the accessories also matching to that 
particular products in your remarketing ad, your campaign is 
likely to convert better.
4. Remarketing After a Certain Interval
The best remarketing convinces people who have 
converted to convert again. Marketing doesn’t end with a sale. 
Sales may be the ultimate goal of marketing, but truly great 
marketing gets people to buy again and again.
Remarketin
gis an incredibly powerful 
way to keep your business 
and products in front of 
people who didn’t convert 
the first time they visited 
on your site. 
Google Ads Remarketing 
Campaigns
FIND US ON
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.com