How Great Content Can Improve Your PPC Campaign
                     How Great 
Content Can 
Improve Your 
PPC Campaign
PPC 
CAMPAIG
N Pay-per-click advertising has 
become one of the most effective 
tools available in online 
marketing.
There are many tactics like using negative 
keywords, improving quality score, etc., 
Which can make your PPC campaign 
effective
There is one thing which plays a major 
role in making a PPC campaign 
successful and that is 
CONTENT

 “ Having great content 
used in your 
PPC campaign can 
engage your audience 
and make them actually 
click on your ads. “
IMPROVE PPC 
CAMPAIGN
When compared to social 
media, 
search engine optimization, 
content marketing and so 
on, it stands alone in its 
potential to see an almost 
immediate boost in traffic and 
conversions
If you want to see a more 
successful PPC campaign
, you have to be ready to 
innovate your approach.
Know How Content and PPC 
Can Work Together To Grow 
Your Business 
Many marketers believe that you either use 
content marketing or PPC to grow a 
business – but rarely both.
PPC Campaign Provide 
Useful Data That Help To 
Create More 
Effective CONTENT Marketi
ng
Ways That Make A Coordinated Seo 
Content And Ppc Strategy
●High quality, significant content is a long time 
strategy that boosting your ranking, improves 
the quality of your landing pages.
●Let’s take a look at how SEO and PPC 
work together,
Great content is the life and blood of Paid Per Click 
campaigns. Focus on improving quality score and 
click-through rates, modify the account structure, use 
negative keywords etc.
SUCESSFUL PPC CAMPAIGN IS GREAT 
CONTENT
CONTEN Great Content Story
T
Use PPC To Drive Traffic DRIVE TRAFFIC
LOYALT PPC to Create Loyalty
Y
Landing Page 
Experience EXPERIENCE
KEYWOR Keywords for Targeted Content
DS
The Great Content Story
PPC represents an opportunity to promote content 
and increase engagement more quickly. 
Sharing content on social media is most 
important to building brand awareness and 
think strategies when you promoting content 
through paid ads
Use PPC to Drive Traffic
PPC is one of the best ways to put the right traffic on 
the right post-click landing page.
The idea is to focus on campaigns with the 
same keywords. Content is for information 
and PPC is for conversion.
PPC to Create Loyalty
PPC helps bring traffic to a website. The content is 
what keeps them there.
Content marketing is a key way for brands to 
build loyalty, and PPC is an excellent way to 
get the content to the audience
Landing Page Experience
Landing page experience is Google Ads’ measure of 
how your website gives people what they’re looking 
for when they click on your ad.
Make sure your landing page is directly 
relevant to your ad text and keyword. Make it 
quick and easy for people to order the 
product mentioned in your ad.
Keywords Usage
PPC opens the door to highly targeted keyword 
research that drive not only traffic but also revenue.
Certain keywords will be more expensive for 
you to use in PPC campaigns. The more 
expensive keywords are harder they will be to 
rank for. Content marketing and PPC do not 
have to be at odds. When you combine them, 
they each grow stronger.
THAN
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