How to Optimize eCommerce Product Categories Page?
                     TIPS TO OPTIMIZE 
ECOMMERCE
PRODUCT 
CATEGORY
PAGE
As It Ends Up Simpler To Launch Online Stores, The eCommerce 
Marketplace Is Winding Up Progressively Swarmed. 
To Stay Aware Of The Challenge, eCommerce Stores Must Make 
Shopping A Simple, Consistent, And Agreeable Experience.
eCommerce Sites Are Something Beyond The Standard Site With A 
Landing Page, About Page, Service Page And Contact Page. 
They're Normally Comprised Of A Bigger Number Of Pages Under 
Different Categories. Over Everything Else, Every One Of These 
Pages And Their Parent Categories Must Be Streamlined For The 
Web. 
Consequently, Categories And It’s Pages Have Additionally 
Progressed Toward Becoming Super Important For eCommerce Sites.

Let’s Take A Look At 
Optimizing Category Pag
es
 For An eStore/ eCommerce 
Store.
Make Parent Categories Selectable & Link Them To A Page
TIPS TO OPTIMIZE Optimize Your Product Filters
eCOMMERCE CATEGORY 
PAGES Keep Images Consistent
Test Using Consistent Image Sizes In Your Product Archive
Follow Breadcrumb Use Best Practices
Make Searching Simple & Use Faceted Navigation
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
1
Make Parent Categories Selectable & Link Them To A Page
➔ Make The Parent Categories Connected To A Page And Not Similarly As 
"Content Displayed”. 
➔ Most Clients Hope To Explore From The Parent Category, To See The 
Subcategories And In General Subtleties Of The Category. 
➔ Clients Would Not Like To Limit Themselves To An Product Page Now In The 
Examination Procedure And Rather Needed A Review Page Of The 
Subcategories To Browse.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
2
Put The Same Subcategory Within Multiple Main Categories When 
Necessary
➔ Include A Subcategory Within Multiple Parent If You Find It Relevant. For An 
Example, A Watch Can Be Under "Extra" For Men And Also Under "Men's 
Watches" Under Men. 
➔ This Means If Your Subcategories Could Easily Be Considered A Subcategory Of 
A Number Of Your Parent Categories Then You Should Include It Through The 
Hierarchy.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
3
➔ Having "What's New" Page Is A Good Thought Since Most Clients Love To Know 
What's Diverse In The Site From The Last Time They Visited. 
➔ This Even Reduces The Hour Of Perusing Through Various Pages And The Push 
To Recollect What Went On Last Time.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
4
Avoid Vague Category Names
➔ Strictly Avoid Vague Category Names. 
➔ Card Sorting To Sense What’s Great In A Customer View, Try Testing And So 
Can Help To Deduce Customer Behaviour. 
➔ Use Descriptive Names And Not Technical Jargons.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
5
Optimize Your Product Filters
➔ Arranging Isn't The Main Way A Client Can Discover The Item They Need. 
Filtering Is An Extraordinary Method To Enable Clients To Limit Their Decisions 
And Settle On A Buying Choice. 
➔ Filters Are An Incredible Way Individuals Locate The Correct Item On An Online 
Store. They Have Been Known To Improve The Conversion Rates To A Major 
Extent. Including Filters Can Help Increment Your Transformations Rates.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
6
Use Large, High Quality And Contextually Relevant Imagery
➔ When Shopping On The Web, Guests Can't Contact Or Feel Your Items Like In 
Reality. In This Manner, It Is Extremely Essential To Give Them The Most Ideal 
Symbolism To Compensates For This Deficiency. 
➔ Pictures Ought To Be High Quality And Large. You Should To Have The Option 
To Focus In On Items To See The Details And The Imagery Ought To Be 
Logically Applicable. 
➔ Attempt To Demonstrate The Items From Various Points And Different 
Viewpoints To Draw In Fluctuated Client Post And Vision. Use Men/Women 
Pictures Where Essential As It Pulls In Individuals For The Most Part.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
7
Review Ratings On Your eCommerce Category Pages
➔ Having Consumer Reviews For Your Products Can Positively Affect Your 
Conversion Rates.
➔ Category Pages And Product Pages With Product Reviews Add To The 
Confidence Of Customers On The Site. This Improved The Click Through Rates, 
Search Rankings And Thus The Conversions To A Big Extent.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
8
Follow Breadcrumb Use Best Practices
➔ Use BreadCrumbs To Facilitate The Navigation; You May Get The Chance To 
Decrease The Bounce Rates By Improved Search Capacity.
➔ Use '>' To Isolate The Levels In Your Item Packing Order 
➔ Put Crumbs At The Highest Point Of The Category Page. Try Not To Indicate 
Breadcrumbs On Your Landing Page 
➔ Try Not To Utilize Them As The Essential Route. Utilize Full Page Titles Where 
Conceivable So The Breadcrumbs Associate To The Pages And Console The 
Client They Are In The Right Location.
TIPS TO OPTIMIZE ECOMMERCE 
CATEGORY PAGES
9
Make Searching Simple & Use Faceted Navigation
➔ Clients Can Find Nearly Any Product Imaginable Online And Get It Delivered To 
Their Home Within The Week. To Compete With Other Stores, You're Going To 
Have To Enable Customers To Find Exactly What They Want On Your Website. It 
Means That You Should Keep Your Search Function Specific And Intuitive For 
Your Customers. 
➔ Propelled Search Feature Works Better Than Simple Search As In, Showing 
Alternative Products When No Search Results Are Displayed, Autocorrect In 
Search Texts, Dictionary Feature In Search To Show Dynamic Results.
TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
10
SEO Optimize Your Category Pages
➔ To Get More Traffic To Your Category Pages On Website And More Visitors Into 
The Top Of Your Funnel It Is Important To Optimize it With SEO.
➔ The First Step Here Is To On Page SEO Your Category Pages.
➔ On Page SEO Checklist For eCommerce Category Pages - 
◆ SEO Permalinks
◆ Keyword In Your Page Title, Keyword In Your Page Description, Keyword In 
The Image Alt And Filename
◆ Keyword In Your H1 Tag
◆ Use LSI Keywords Throughout The Post
TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
11
Highlight Special Offers
➔ It Always Make Sense To Entice Clients With A Lot. 
➔ In Case You're Offering Shipping For Specific Buys, Or Things Have Gone At A 
Bargain, Incorporate That Data Beneath The Item Picture. You May Even Need 
To Include The First Cost And The Deal Cost In An Alternate Shading To Make It 
Evident How Much Your Client Will Spare.
TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
12
We Are Sure Now You Have A Good If You Require Assistance Further 
Idea On What To Look For And How To Here, Or In 
Focus On Optimizing Web Pages Graphic Design Services Or In Any 
To Move Towards Better Conversions. eStore Aspect, Contact Us Now.
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om