SEO vs. PPC Which Technique is Right for eCommerce Business
                        For eCommerce Business
The Success Of An Online Business Greatly Depends On The Amount 
Of Traffic It Can Generate For Its Pages.
 SEO Stands For Search Engine Optimization. PPC Stands For Pay Per 
Click. 
Goal Of Both Is The Same, They Are Totally Different Concepts But 
That Require Different Techniques.
SEO AND PPC BOTH DRIVE 
TRAFFIC AND INCREASE SALES.
You Can Drive Traffic To Your Website From 
Google Through 2 Tactics –  SEO And PPC. 
Today We’re Going To Look At The Strengths And 
Weaknesses Of SEO And PPC.
Letting You Know Which Work Best For Your 
Business In The Short And Long Term, To 
Increasing your sales. 
You Want To Make Sure The Time And Money You’re Putting In Will Bring A Large Volume 
Of High-quality Traffic Primed To Convert.
So Let’s Take A Look At 
Which Technique Is Right For eCommerce Business?
SEO (Search 
PPC (Pay-Per-
Engine 
Click)
Optimization)
SEO (Search Engine Optimization)
Search Engine Optimization Is A Technique Used To Propel Your Website To The 
First Web Page Of Google. When Talking About SEO We Usually Prefer To 
Google Because It’s One Of The Largest Search Engines.
SEO (Search Engine Optimization)
Let’s See SEO Strengths And Weaknesses - 
SEO Strenghts
• SEO is cheap comparing to PPC, for that you don't need to pay for clicks, 
when a customer clicks on your organic result you will not be charged, 
Allowing for unlimited visits to your website.
• A Good SEO Can Give Stable Results. It’s Results Stay Consistent For The 
longer Period of Time.
• SEO Builds Brand Reputation To Get Ranked In First Page Of Google.
 
SEO (Search Engine Optimization)
Let’s See SEO Strengths And Weaknesses - 
SEO Weaknesses
• SEO does not guarantee a high ranking on google.
• SEO is  a long term strategies and it takes lots of work and wait to reach your goals.
• SEO campaign can rank your keywords quickly but  they take several months before 
you start to see traffic.
• SEO Takes 3 Months to Crawl Your Website After Implementing SEO Tactics.
   
PPC (Pay-Per-Click)
PPC Is One Type Of Advert That You’re Charged Every Time A Visitor Clicks On 
Your Advert.
Using Google Ads You Can Increase Your Website Traffic When Your Website 
Doesn’t Appear In The Organic Search Results.
There are 3 types of PPC Campaign you can run, 
● Search Ads
● Shopping Ads
● Display Ads
PPC (Pay-Per-Click)
Let’s See PPC Strengths And Weaknesses -
PPC Strenghts
• Google ads allows you to display your PPC at particular time , Date, 
Geographical Location, Age, Gender, Device and Keywords Etc,...   
• You Set A Daily Or Monthly PPC Budget And Google Will Use It To Get The 
most clicks or sales.
• PPC Helps To Get Result Quickly. You Can Setup Your Bid To Adjust Your Ad 
Position in paid Listings
• Google’s Algorithm Updates Will Not Affect Your PPC Campaign.
PPC (Pay-Per-Click)
Let’s See PPC Strengths And Weaknesses - 
PPC Weaknesses
• PPC requires constant watch on the bid otherwise you did not get desire 
results. 
• Select best  keywords and monitoring campaign is time consuming for 
business owners.
• That's why you need  PPC Expert to handle your campaign.
• The More you pay it get the better results.
• It is not Permanent solutions, you can  stop a PPC campaign and to stop to 
getting clicks and sales.
Which Is Better For Your Business ??
SEO Or PPC, Which Should You Invest Your 
Marketing Budget In? 
It All Depends On Your 
Situation.
Think About Before You Choose An SEO Or PPC Strategy
● What Do You Want To 
Achieve?
● What Does Success 
Look Like?
● Are You In It For The 
Long Term?
● What Is Your Marketing 
Budget?
● What’s The 
Competition Like?
● Do You Need Quick 
Sales?
● How Much Time Do You 
Have?
SEO Vs. PPC – When To Use What?
As You Most Likely Are Aware SEO Is A Long Term Procedure And You Require To 
Have The Persistence To Receive Accurate Results In Return. On The Off Chance 
That Your eCommerce Store Is New, Your Necessity Is To Develop New Clients 
On A Moment Premise. For This Situation, Pay-per-click Is An Extraordinary 
Method To Kick Off Your Business. 
This Doesn't Mean That You Ought To Overlook SEO. Getting Your Online Store 
Recorded In Organic Outcomes Is Similarly Significant.
If It Done In A Right Manner, SEO And PPC Both Can Drive Relevant Traffic To 
Your Online Store.
If You’re Not Sure Which Route Will Be Best For Your Store. We Can 
Help You Increase Your Visitors And Revenue.
Google Ads Can Get You Instant Results But It Can Be An Expensive. 
At The Same Time SEO Is Also Not Free, You Need To Hire An 
Experienced SEO Agency To Get The Best Results.
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