Indian eCommerce Market – Social Media Everywhere
                     Indian eCommerce Market – Social 
Media Everywhere
Anitha Ray
Writer at Marvist Consulting and writes for 
Marvist Digital Marketing's blog.
Social media has been one of the drivers, that define contemporary lifestyles. Indeed, it 
has altered the shopping habits and tastes of the masses in India in the last decade. 
WhatsApp, Facebook and Instagram are among the most popular platforms, through 
which people in India connect to social media.
The impact of social media on the younger generations has been such, that many 
companies use these platforms for marketing their products. Availability of 
smartphones and unlimited internet facilities have further enhanced the role of social 
media.
Social media in professional circles
The phenomenon of social interaction has gained a new dimension, particularly from 
the professional standpoint. Apart from social groups on Facebook, you will also come 
across several professional networks. This helps business houses and professionals 
connect to like-minded people. Eventually, it appears that social media has cast its 
impact on our professional lifestyles too.
Social media also has made its footprint prominent in the philosophical, personal and 
business aspects. Ideas can be shared spontaneously through various features in social 
media. It also helps new businesses grow with confidence, being a part of a larger 
industry or community.
Social media in changing shopping habits
One of the biggest impacts of social media is evident in the way it has changed the 
shopping habits of people in India. In fact, the growth of eCommerce business and 
social media have been parallel in the last couple of decades. Presently, you might 
stumble upon advertisements and recommendations of things you prefer buying on 
social media. Tools like analytics determine the shopping habits, and people end up 
buying things that are recommended across social media platforms.
The overall shopping process has undergone an evolution. In social media, various 
companies have made their presence felt. They have loyal customer bases, who respond 
on popular posts on their pages. This too, creates a psychological impact on potential 
customers.
Social media in shaping political views
In the last few years, you must have noticed the impact of political campaigns on social 
media. This has been effective in shaping the views of people who are politically 
illiterate. Social media posts, based on political topics often go viral. The comments 
sections reveal the diverse perspective of people from various strata of the society. This, 
further, has a comprehensive impact on social media users. In the process, they tend to 
absorb political ideas, that change their perspective towards democracy, political parties 
and rulers.
The social media users can also voice their demands through social media. Even political 
leaders in India enjoy massive follower bases on Facebook and Twitter. Although social 
media campaigns before elections are relatively new in India, the country is fast 
catching up with the trend elsewhere.
Other social media platforms
Well, social media is not restricted to a few popular platforms. No doubt that Facebook, 
Instagram and WhatsApp are popular. Apart from the Facebook community, other 
platforms do exist, where people can specifically share visuals with others. Photobucket 
and Instagram are two of the popular websites, that have shaped the way, how people 
want themselves to be perceived. One can even create customized photo albums on 
these platforms. Telegram, Skype and Viber are just a few of the other popular social 
media platforms.
Social media is here to stay
Social media has been an instrument to connect people. Traditionally, Indians used 
social media to find people who share the same interests as theirs. They also keep in 
touch with friends and family members across the globe. However, the impact of social 
media cannot be restricted solely to the desired areas. In the digitized era, it has made 
its prominence felt in all possible facets of life.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!