Upgrading An Old Website To A High Performance New Website Design
                     Upgrading An Old Website To A High 
Performance New Website Design
Anita Ray
Writer at Marvist consulting and writes for
 Marvist Digital Marketing's blog.
These are the times where technologies are rapidly evolving. It does not take much 
time before your existing website design or platforms become outdated. Hence, if your 
business website is in existence for quite some time, you need to reconsider upgrading 
to new website design.
Apart from the above-mentioned point of becoming obsolete, these are a few more 
good reasons for which businesses prefer to redesign their website:
 Upgrade capabilities related to the web hosting platform and cyber security
 Adopt to the latest developments and add features with new website design
 Difficulty in maintaining the present version of the website
 The site’s non-compliance with current SEO best practices
The matter on hand has to be handled properly, lest the interests of the 
company get negatively impacted. Not only that, upgrading of a site is an 
opportunity to enhance the website’s capability and move up one level during 
the site redesign process. At the same time, many things have to be taken care 
of during this process of upgrading for proper execution and to get the desired 
impact.
This article summarizes the tips related to upgrading to the new site design.
Redesign Process: A business should chalk out a redesign process and schedule 
where there are specifications and proper precautions taken for the completion 
of various steps in the process. The organization should make certain to do the 
website upgrade and redesign it in a systematic and thoughtful manner. 
Impulsive and careless deviations from this plan should be avoided.
Enhanced Functionality: It’s not sufficient if only the appearance of the website 
is changed. What is more necessary is that the site’s functionality has to get 
enhanced, post the upgrade. To put it in other words, the primary goal of opting 
for the new design must be met.
Prioritize Needs Of Frequent Users: First and foremost, a business has to be 
aware that the frequent users of their site should not be hassled, after updating 
to the latest design. These are the users who greatly contribute to your profits 
and success, they have got accustomed to the website being in a specific pattern. 
And, if you attempt to make any major changes, the same could make things 
relatively complicated for these people. You can’t run that risk. Thus, it is better 
that aspects related to site navigation and process flow be similar to the old 
process. Aspects that were difficult or cumbersome for users on the old site 
should be considered for change during the site upgrade.
Site Structure And URLs: Ideally, the company is better off if the site structure and 
URLs are not altered, as part of upgrading. But, if there is a strong reason to 
incorporate these changes, your technical personnel need to make sure that 
there is no decline in user traffic towards the site. This needs proper SEO friendly 
redirects to be put in place.
Artistic Appeal: The redesigned website should have a current and superior artistic 
appeal. Using appropriate colors, images, fonts will help create a good first 
impression and emotion connection that will immensely benefit your business.
Backup Of The Present Site: Never commit the mistake of undervaluing the 
significance of keeping a backup of the present site. This will ensure in the event 
the updated design fails to show you the desired results, there shall be no 
hindrances for you to go back to the previous version. On the other hand, if there is 
no backup; you could be confronted by a serious crisis to your business reputation 
and branding.
Save Images: Prior to the start of the process, it will be wise on your part to have a 
separate folder where all images of the existing website are saved. This is going to 
be extremely useful, in that the images can easily be transferred to the updated site, 
without any issues.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!