Tesla Changed the Cybertruck Resale Policy
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Tesla Changed the
Cybertruck Resale
Policy
Tesla Changed the Cybertruck Resale Policy
Friday, November 17th, 2023
Tesla, the innovative electric vehicle company, is known for pushing boundaries not
only in technology but also in its business practices. With the highly anticipated
release of the Cybertruck just around the corner, Tesla has stirred controversy by
introducing a resale clause that could lead to a $50,000 lawsuit against buyers
attempting to flip their vehicles within the first year. However, recent developments
suggest a change in Tesla's stance on this matter.
The Controversial Resale Clause
Customers eagerly awaiting the first Tesla Cybertrucks were surprised to find a new
section, "For Cybertruck Only," in the Motor Vehicle Order Agreement. This clause
explicitly prohibited the resale of the Cybertruck within the initial year after delivery.
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According to the agreement, Tesla reserved the right to seek injunctive relief or
demand liquidated damages amounting to $50,000, or the value received for the sale,
whichever is greater.
Exceptions and Buyback Options
Tesla did, however, provide an avenue for exceptions. Buyers seeking to sell their
Cybertrucks within the first year could do so with explicit written consent from Tesla.
In such cases, the company offered two options: a reduced-price buyback, accounting
for $0.25 per mile driven, wear and tear, and repair costs, or permission to sell the
vehicle to a third-party buyer.
The Subscription Model Challenge
Complicating matters further, the subscription model of Tesla's software, including
the Full Self-Driving feature, adds a layer of complexity to the resale process. Unlike
traditional vehicle features, the Full Self-Driving subscription, priced at up to $199 per
month, is not transferable to new owners.
Tesla's Vision for the Cybertruck
Initially announced in 2019, the Cybertruck is Tesla's foray into the electric pickup
truck market. While Elon Musk expressed optimism about the Cybertruck becoming a
significant contributor to cash flow within a year to 18 months, full-fledged production
is not expected until 2024. The truck's unique design has garnered attention and
sparked debates among car enthusiasts.
Reversal of Resale Restrictions
In a surprising turn of events, Tesla appears to have reversed its position on the
controversial resale clause. The clause, which threatened buyers with a $50,000
lawsuit, has been removed from the updated purchase agreement. The reasons
behind this reversal remain unclear, and Tesla has not provided an official statement
regarding the change.
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Speculations and Industry Insights
Industry analysts, including Wedbush analyst Dan Ives, suggest that Tesla's move
might be a strategic decision to manage the Cybertruck resale market amid challenges
in scaling up production. Ives speculates that Tesla is setting "guardrails" to address
the complexities of mass-producing the Cybertruck.
Key Points
As Tesla's Cybertruck delivery event approaches on November 30, the company
continues to keep enthusiasts on their toes with unexpected policy changes. The
removal of the controversial resale clause opens new possibilities for Cybertruck
buyers, signaling a potential shift in Tesla's approach to managing the resale market
for this highly anticipated vehicle.
This other article may offer more insights about Tesla's automotive venture: Tesla
Model Y Leads as U.S. EV Registrations Break Records
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