If you want to avoid confusion, make sure that you consult the SEO professionals you plan to hire in order to identify what you like to achieve. It is possible that you have different goals, such as increasing your sales rate by ranking your website for some keywords, reducing the bounce rate of your site, and increasing the conversion rate. So make sure that you set your goals and discuss them clearly. For more tips on how to choose the right SEO NJ company, visit our website at https://landauconsulting.com/