So you have decided to use search engine optimization to boost your business operations in New Jersey. You have made a step in the right direction because SEO provides a lot of benefits. Among the benefits that you can gain if SEO is applied correctly include global reach, 24/7 marketing and ease of personalization. It is something that a lot of small and large businesses are already using, so you can rest assured that you are making a smart move to join the bandwagon.