Best Digital Marketing Institute in Pune
                     
TYPES OF MARKETING
WHAT IS DIGITAL MARKETING
DIGITAL MARKETING IS AN UMBRELLA TERM FOR 
THE MARKETING OF PRODUCT  OR SERVICES USING 
DIGITAL TECHNOLOGIES, MAINLY ON THE 
INETRENET, BUT ALSO INCLUDING MOBILE PHONES, 
DISPLAY ADVERTISING, AND ANY OTHER DIGITAL 
MEDIUM.
DIGITAL MARKETING TYPES
SEO
(SEARCH ENGINE OPTIMIZATION)
IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR 
WEBPAGE IN SEARCH ENGINE RESULTS PAGE.
SEO
SEO
BLACK HAT GRAY HAT
WHITE HAT
SEO
WHITE HAT
IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO 
THE USAGE OF OPTIMIZATION 
STRATAGIES,TECHNIQUES AND TATICS THAT 
FOCOUS ON A HUMAN AUDIENCE OPPOSED TO 
SEARCH ENGINES AND COMPLETELY FOLLOWS 
SEARCH ENGINE RULES AND POLICES ALSO CALLED 
ETHICAL SEO.
SEO
WHITE HAT SEO
ON Page OFF PAGE  
 OPTIMIZATION  OPTIMIZATION
SEO
BLACK HAT
IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO 
THE USE  OF AGGRESSIVE SEO STRATAGIES, 
TECHNIQUES AND TATICS THAT FOCOUS ONLY ON 
SEARCH ENGINES AND NOT A HUMAN AUDIENCE, 
AND USUALLY DOES NOT OBEY SEARCH ENGINE 
GUIDELINES.
SEO
GRAY HAT
IT IS THE COMBINATION OF BLACK HAT SEO AND 
WHITE HAT SEO.
SEO
BLACK HAT VS WHITE HAT
SEARCH ENGINE 
COMPONENTS
1.CRAWLER
2. INDEXES
3. ALGORITHM
4. RESULT PAGE
5. SPAM FIGHTING 
ALGORITHM
SEARCH ENGINE 
COMPONENTS
WWW CRAWLE STORE
R
INDEXES
DATA 
ALGORITHM
BASE
SEARCH 
ENGINE 
INTERFACE
1.CRAWLER
A WEB CRAWLER(also known as a web spider or 
web robot) IS A PROGRAM OR AUTOMATED SCRIPT 
WHICHH BROWSES THE WORLD WIDE WEB IN A 
METHODICAL, AUTOMATED MANAGER. THIS 
PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
1.CRAWLER
YOU CAN CHECK THE LAST CRWALING OF THE 
YOUR SITE  BY USING BELOW URL
cache:www.website.com
2.INDEXES
COLLECT DATA FROM CRAWLER & STORE IN 
DIFFERENT DATABASES BASED ON CONTENT OF 
THE PAGES
2.INDEXES
TOTAL PAGES IN GOOGLE INDEX FROM GIVEN 
DOMsAiItNe:www.website.com
3.ALGORITHMS
THESE PROGRAMS HELPS SEARCH ENGINES TO 
RANK THE PAGES BASED ON SOME CRITERIA
PAGE RANK
PAGE RANK IS AN ALGORITHM USED BY GOOGLE 
SEARCH TO RANK WEBSITES IN THEIR SEARCH 
ENGINE RESULTS.
5.SPAM FIGHTING ALGORITHM
GOOGLE REPLACE NEW UPDATES TO CATCH  BAD 
WEBSITESMAJOR GOOGLE 
1U.GPODOATGELSE PANDA 
U2.PGDOAOTGELE PENGUIN 
U3.PGDOAOTGELE HUMMINGBIRD 
4U.PGDOAOTGELE PIGEON 
U5.PMDOABTIELE FRIENDLY 
U6.PRDAANTKE BRAIN 
ALGORITHM
CONTACT US 
www.excelr.com
[email protected] 
Toll FREE : 1800-212-2120  (India)
0044-203-514-6638  (UK)
006-128-520-3240  (Australia)
001-844-392-3571  (USA)
+2348181496946  (Nigeria)
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