How To Make Your Product Stand Out With Email Copywriting
                     15 Cardinal  Email Copywriting 
Techniques That Win Customers 
(+Examples)
Introduction :-
▸ 80% of retail professionals indicate that email marketing is their greatest driver of customer 
retention (the next closest channel? Social media, identified by just 44% of those same 
professionals).
▸ An email marketing campaign should be done in a way that the recipient not only opens it and 
reads it but also shares with their friends and relatives.
▸ An email besides having attractive pictures, call-to-action and other email marketing ideas you 
might have heard or read of, should also have a basic quality and that is – flawless copywriting.
▸ Here, we have listed out some email copywriting examples which can inspire you and help you 
in writing great content for your email marketing campaigns.
Email Copywriting 
E xamples1. Buzzfeed: Short & Punchy Email Copywriting
▸ Buzzfeed had come up with awesome email subject lines and preview text. The way the entire 
content gel with each other was awesome. If the subject line question, then the preview text 
contains the answer.
▸ The email looks great whether you use images or not.
2. The Skimm: Celebrating Special Occasions
▸ Everyone likes to be wished on a special occasion. The emails sent by The Skimm on special 
occasions like anniversaries and birthdays really delight the customers.
▸ The marketing team at The Skimm thought out of the box and offered Mineo to be the brand 
ambassador of course if she refers this company to ten friends.
3. Poncho: Simple Design and Super Copywriting 
▸ Poncho sends customizable weather forecasts to its customers every morning. The 
content is simple but with some pun inside. This is a great way to remind customers of 
your business every day.
▸ Kudos to the Poncho team for coming up with such an “out of the box” idea.
4. Postmates: Eye-Catching GIFs
▸ In one of the Postmates’ Emails, there was an eye-catching GIF which had an emotional 
impact and was fun to watch. Its purpose was to attract the customers and encourage 
craving for tasty Chipotle in their minds.
▸ You can use a GIF in your email as it can convey your message in the most creative 
manner.
 5. InVision App: Perfect Balance of Images and 
Text 
▸ The InVision team sends a brief introduction of their best blog with the opportunity of 
winning a free t-shirt. Sometimes, they send fun survey questions in their email. 
▸ For example, they asked in a survey that “what would they do if the internet doesn’t exist?”
6. Cook Smarts: Yummy Recipes
▸ Your customers love to get the information which is of some value to them in terms of 
information or money. 
▸ The email campaign by Cook Smarts included yummy recipes due to which many of their 
customers became a fan of their emails.
 7. Paperless Post: Holiday Email Marketing 
▸ When we think about holiday email marketing, one thing comes to mind and that is 
Christmas. Often we forget that there are other festivals too all the year around for which you 
can create email marketing campaigns.
▸ The email sent by Paperless Post contains a crisp content which has a strong call-to-action 
with a sense of urgency.
8. BarkBox : Collecting Feedback
▸ If you are asking for a survey, it is very important to explain the respondents, how important 
is their feedback for improving your business. 
▸ Using attractive colors and design can grab the recipient’s attention and encourage them to 
leave feedback for your company.
 9. Bonobos : Convey Message Clearly 
▸ Keeping your message short, simple and clear would show that you value the time of your 
recipients.
10. Anthropologie : Attractive Offers
▸ The email having a conversation with the recipient always wins and if it contains a discount 
coupon then it is sure to drive the customer to your business website.
11. Dropbox : Professional Presentation
▸ There are some brands which require delivering the message to the recipients in a 
professional manner. The message should be short, simple, concise and to the point.
 12. Taylor Stitch : Explaining 
Beyond Sales 
▸ The email content should not a typical sales copy. Instead of 
selling something all the time, you can explain the values of 
the company to impress your recipients.
13. Warby Parker : Sending 
Reminders
▸ Reminding someone of their prescription expiring or any 
other kind of deadline very soon approaching can trigger the 
recipients to open and read the email.
 14. Birchbox : Creating Curiosity 
▸ An intelligent way to attracting the attention of the recipient has been depicted in this 
email. The subject line says “We Forgot Something in Your February Box!” 
▸ The email copy doesn’t show that they forgot something but it still creates some kind of 
curiosity in the minds of people.
15. Purina : Adding Emotional Touch
▸ The copy here is cosy and moreover, the image of the innocent dog adds a feather to the 
cap.
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