What is an ad server and why does a website owner need one?
                     What is an ad server and why does a website 
owner need one?
John Z
Writes on ad server, involved with 
Ad servers for publishers & AdSpeed ad servers.
An ad server is a software that is used by website owners to manage and 
serve online advertising. It can be provided as an online service without any 
download, installation or operational requirement. The ad serving company 
installs the software onto their servers and manages all back-end 
operations. They fix bugs, problems and provide technical support to 
website owners when using their platform. Many ad servers write their own 
code and therefore can implement custom feature requests and correct 
many issues promptly. An ad server is an important tool for website owners 
who want to monetize their traffic through advertising because it allows 
them to efficiently manage and deliver ads to their audience via their 
website or mobile app. There are several reasons why a website owner 
might need an ad server:
 
Ad management
An ad server allows a website owner to manage all aspects of their 
advertising campaigns, including setting ad targeting options, uploading 
creative assets, and tracking the performance of their ads. It provides a 
centralized platform for managing multiple campaigns, ad placements, and 
advertisers. To increase revenue from advertising, you need to have more 
than just one advertiser. Different advertisers have different requirements 
on ad formats, settings and restrictions. Managing all of them efficiently and 
quickly requires a centralized platform. With one single login, website 
owners can view the performance across their website and optimize ad 
campaigns for maximum effectiveness.
 
Ad delivery
An ad server is responsible for delivering ads to a website or mobile app. It 
determines which ads to serve based on the targeting options set by the 
website owner and the advertiser. Its ultimate goal is to display ads to the 
right users at the right time. This ensures that ads are relevant and effective, 
which means an improvement to the user experience by reducing the 
number of irrelevant or annoying ads that are shown. The ad server must 
perform all of these tasks in milliseconds and deliver an ad quickly to the 
viewer because nobody is going to wait for ads to load. If the ad is slow to 
load, viewers will click to another page or go to another website altogether.
 
Ad reporting and analytics
An ad server provides detailed reporting and analytics. Ad metrics include 
impressions, clicks, events, conversions, and revenue. For example, progress 
viewing events are reported in video ad serving, which show the number of 
people viewed the whole ad versus those who skipped. Because these 
reports help publishers and advertisers understand the performance of their 
ads, they can make suitable data-driven adjustments and improvements to 
the ads in a timely manner. The ultimate goal is to deliver positive ROI and 
provide a win-win situation that makes both publishers and advertisers 
happy.
 
Ad format support
An ad server supports a wide range of ad formats, including banner ads, 
video ads, native ads, email ads, and more. This allows website owners to 
offer their advertisers many options to serve a variety of ad formats to their 
viewers, and it can help to maximize the effectiveness and revenue potential 
of their overall advertising campaigns.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.