Benefits of ad serving on smart TVs for small publishers and developers
                     Benefits of ad serving on smart TVs for small 
publishers and developers
John Z
Writes on ad managing using ad servers for 
publishers, involved with Adspeed ad server 
for publishers.
There are always new marketing options and advertising channels 
opening up as technology advances, with smart TV’s being one of the 
latest of those options. Smart TV’s are not something that you find in 
every home yet, but there are also a lot of people who use boxes such 
as Roku and Apple TV to turn their current television into a smart set. 
Regardless of the set-up, small publishers and developers are seeing this 
marketing possibility as a way to gain a more level playground with 
bigger-pocket players. There are several ways to serve ads in this setup, 
some of which we will discuss below, so let’s get right to it.
Create your own TV channel
There are a lot of platforms out there that allow you to basically create your 
own TV channel. Roku is a popular one that makes it very easy to create a 
free or paid channel where you can build subscribers, display your own 
advertiser’s ads using your ad server and share your passion or hobby in a 
way that can be incredibly entertaining. YouTube is another option when it 
comes to creating a TV channel, and when you consider that it is the second 
largest search engine after Google, you can see that there is a lot of 
potential traffic there.
Create a video app
Most smart TV’s come with some built-in apps, but many allow you to 
install additional video apps. Samsung TV’s and Roku both have this 
option available, making it easy for you to create your own video app 
that users can download and install onto their TV’s. Within these 
platforms, there are menus that allow users to choose the categories 
that they are interested in, which means that targeted traffic is coming 
your way.
Use apps and channels across multiple platforms
One of the great things about creating apps and channels for smart TV’s 
is that you do not have to be tied down to a single platform. Rather than 
just reaching people who have a Roku device or an Amazon’s Fire stick, 
you can place your channel or app on all of them and spread the word 
to a much larger audience. They might have some detailed and technical 
differences but basically share the same concept as a marketplace for 
screen time. Think of it the same way as having your ad run on multiple 
different TV or radio stations.
Make money with niche content
Publishers who create a website or a blog usually do so with the intent 
of going after a niche market that they are passionate about. Creating 
video apps and channels for smart TV’s is a fabulous way to make that 
valuable content and knowledge available to the audience that you are 
trying to reach. It’s also a wonderful way to make money. For example, 
you can have a golf channel with golfing equipment ads or a fishing 
channel with ads on fishing gears.
Serve targeted ads
Like we mentioned earlier, platforms like Roku split up their channels by 
specific interests. Ads that you serve on your app or video channel 
should be related to the shows that you create, while also being geo-
targeted. It's possible when you use a good video ad server. It’s a truly 
effective way to reach your target audience while also delivering 
information and entertainment that can help create sales in a way that 
seems natural as opposed to a hard sell that can potentially drive people 
away.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.