Benefits of a white label ad server (part 2)
                     Benefits of a white label ad server (part 2)
John Z
Writes on ad server, involved with 
AdSpeed adserver platform & AdSpeed ad serving solution.
In our previous article, we mentioned how a white-label ad server can 
help strengthen your brand and grow with your business. We will 
continue in this article to discuss more about how you can get more for 
less using a third-party ad serving solution with private labeling 
functionality.
Cost-effective
One of the biggest benefits of using a white-label ad server is that you don't have to build your own. This can save 
a significant amount of money for publishers and advertisers that want to monetize their traffic with advertising or 
serve their ad campaigns on other websites. You have no development costs and operational costs to worry about. 
Building your own ad server requires a team of developers with expertise in ad serving technology. This can be a 
costly investment, especially if you don't have the in-house resources to do it yourself. Additionally, you will need 
to invest in the infrastructure and hardware to run your ad server system. This can also be a significant cost, 
especially if you are expecting a high volume of traffic. On the other hand, using a remotely hosted ad server with 
white labeling feature eliminates all of these development and operational costs. You simply pay a monthly 
subscription fee to the ad server provider, and they handle everything else. You can scale up or down as needed. 
This can save you a significant amount of money initially and even in the long run, especially if you are a small 
business or a startup.
Reliability
If you choose a reputable ad server vendor with a good history then they are surely more 
reliable and stable than running your own ad server. They are built on infrastructure and 
technology with a known uptime and reliability record. This means that they are less likely to 
experience disruptions or downtime. Downtime is expensive for businesses because it is 
frustrating for users and negatively impacts the performance of ad campaigns. Your viewers 
are more likely to have a positive experience with ads that are always up and displayed 
instantly without delay. This can lead to increased traffic, conversions and overall user 
satisfaction. When ads are delivered reliably and consistently, advertisers are more likely to 
see positive results from their campaigns, which means they will renew their ad contract with 
you.
Support
Ad server companies build and run the back-end ad operations so they have a deep 
understanding of how things work. This means that they can provide you and your 
clients with a wide range of support services, including: tech support, training, 
account management services, billing questions and other resources. If you or your 
clients have any technical issues with the ad campaigns, the ad server’s support team 
can help troubleshoot the problem and get ad campaigns back up and running. If you 
have questions about your bill or change your usage level, their customer care team 
can also take care of that. This can be especially helpful for businesses that are new to 
advertising or are unfamiliar with the ad server platform in general.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.