How to improve ad viewability
                     How to improve ad viewability
John Z
Writes on ad server, involved with Ad servers for publishers 
& Adspeed Ad server for publishers.
Ad viewability is an important ad metric when measuring the 
effectiveness of an ad campaign. It refers to the percentage of an ad 
that is actually visible to users as they scroll through their feeds or visit a 
website. Improving the ad viewability rate can help increase the chances 
of a user engaging with an ad, which can ultimately lead to better 
conversions and ROI for advertisers. Here are a few ways to improve ad 
viewability:
Make high-quality, engaging ad creative
The first step to improving ad viewability is to create high-quality, 
engaging ads. This includes using visually appealing images and videos, 
and crafting compelling ad copy that grabs the user's attention. When 
an ad is attractive, interesting and engaging, users are more likely to 
stop and take a closer look, which can improve the chances of them 
interacting with the ad.
Optimize ad placement
The placement of an ad has a very big impact on its viewability. For 
example, an ad placed above the fold, which is the part of a webpage 
that is visible without scrolling, is more likely to be seen than one placed 
below the fold. It's important to choose ad placements that are likely to 
be seen by users, such as in the header, sidebars, or at the top of articles 
or videos.
Use sticky ads
Sticky ads are ads that stay on the screen as the user scrolls, which can 
help improve viewability. As users scroll through the content, the ad will 
stay in view, making it more likely that they will see it. These ads can be 
placed in a variety of locations, such as the header, the footer, or on the 
side of the screen. A common location for sticky ads is at the bottom of 
the screen, which is still visible and yet less distracting than other 
locations.
Consider native advertising
Native ad serving is a way of ad serving that mimics the look and feel of 
the content on the website or app where it's placed. This can make it 
more likely that users will engage with the ad because it blends in with 
the surrounding content. Native ads can be placed in a variety of 
formats, such as sponsored content, sponsored social media posts, or in-
feed ads.
Measure viewability metrics
In order to know if an ad is viewable or not, you need to measure it. 
There are a variety of viewability measurement tools available that can 
help businesses track and improve ad viewability. Check with your ad 
server to see what viewability measurement options are available for 
your ads. This data can be used to make adjustments to ad placement, 
ad creative, and targeting to improve viewability.
Test and optimize
Finally, it's important to test and optimize ad campaigns to improve 
viewability. This means using multiple ad serving strategies including 
experimenting with different ad formats, ad placements, and ad 
targeting criteria. Data and analytics can then be used to determine 
which strategies are working and which aren't, and adjustments can be 
made accordingly.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.