Pros and cons with advertising on small local newspapers
                     Pros and cons with advertising on small local 
newspapers
John Z
Writes on ad managing using 
ad server solutions, involved with 
Adspeed ad server software.
Every company, regardless of their size, has an advertising budget that 
needs to be strictly adhered to. One of the toughest tasks that a 
business owner will face is making sure that the budget is well spent, 
which generally means not placing all the eggs in one basket. Besides 
going with online advertising, businesses should also be looking at more 
traditional forms of marketing. One of these would be advertising in the 
local newspaper, as you might get quite the bang for your buck. There 
are some definite pros and cons with local newspaper advertising, so 
let’s take a closer look at this medium.
Best for local businesses
A business that runs a global operation is probably not going to see a lot 
of benefits when advertising in local newspapers. That is not something 
that can be said for local businesses, as the newspaper is considered a 
go-to form of advertising for those trying to reach an audience in a very 
specific area. People love to know what their local options when they go 
to shop, eat, or have fun, so local businesses can really benefit from 
getting their message out via the local newspaper.
Local and highly targeted audience
When you are trying to get the word out about your business, it’s 
important that you try to reach the right people. Doing so will ensure 
that you get the maximum return on your advertising investment. 
Advertising in the local newspaper allows you to create laser-focused ad 
targeting that will get your message in front of your desired audience.
Limited audience
If there is one downside to advertising in the local newspaper, it’s that 
you may not have much of an audience out there. It pays to look at the 
circulation numbers of the paper to see if placing an ad there is really 
worth your while. If you are only looking at a few thousand people, it 
may not be worth your while, although it may be a good way to test out 
your marketing messages on a small group.
Affordable pricing
If you are looking to test the waters of print advertising, then a small 
local newspaper is a great way to start. It costs a whole lot less to place 
an ad in a local paper than it does to run one in a national or 
international publication. Sure, you reach a much smaller audience, but 
you also don’t lose a lot of money if the ad doesn’t pan out as hoped.
Better customer service
The reality in today’s digital world is that a lot of local newspapers rely 
heavily on advertising to stay afloat. As such, local publishers are always 
very willing to work with advertisers to ensure that advertisers are 
happy and get exactly what they need for their ad campaigns. This might 
include giving you a price break on your first ad, offering free ad 
serving on their online publication, assisting you personally with setup 
or perhaps ensuring that your ad gets a suitable and prime placement.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.