Reliability concerns with online advertising (part 3)
                     Reliability concerns with online advertising (part 3)
John Z
Writes on ad server, involved with Adspeed advertising 
platform & Adspeed Ad serving software.
There are different ways to promote a business with online advertising, 
but in terms of saving time and money, there is perhaps none better 
than going with an ad server. A lot of the work can basically be 
automated, as can reporting and data, all of which frees up time for 
businesses to focus on other things. While this all sounds 
straightforward enough, there is, like any method of marketing and 
advertising, potential issues that need to be addressed. Finding an ad 
server is easy but finding a reliable ad server is another matter entirely. 
Let's take a look at some of the problems with ad serving, as well as 
suggestions to help avoid them.
Image or video hosting is down or slow
For online ads, video and images are incredibly important because the old adage about a picture being 
worth a thousand words very much comes into play. An ad with a missing or broken image or video can 
be viewed by potential clients as amateurish. Therefore, it is important to ensure that your image and 
video host is reliable. One of the best ways to avoid this issue is to use a global CDN (Content Delivery 
Network) for image and video adserving via a separate domain or subdomain. CDN hosting is about as 
reliable as it gets, with your images and videos stored in the cloud across different servers around the 
world for safekeeping and faster delivery to viewers. One unique characteristic of creative assets is that 
they do not change often and therefore can be duplicated and cached on multiple edge servers that are 
located nearer to your viewers. This means high availability because there are multiple copies of the 
same image or video. This also means slow image or video loading will be minimized because ad delivery 
is done via a nearby edge server.
Landing page is not loading
Many advertisers rely on a landing page to deliver more info about a 
specific product, as well as to capture leads or email subscriptions. 
Having that landing page down or slow is very problematic and 
damaging. Imagine an interested viewer clicking on an ad served by a 
third-party adserver to see a broken error page or wait too long for the 
landing page to load. That is definitely not a good experience. These 
interested and potential customers simply will not wait. Time is valuable 
and they have too many things going on. They will click on something 
else and entirely forget about this ad and your offer. They do not care or 
have time to report the error or to find out why or what happened. 
Therefore, the advertiser or agency is responsible to maintain and 
optimize a landing page that is quick to load and contains strong 
arguments to convince potential customers to make a purchase or to 
contact you for further information. As a solution, choose a web host 
that is reliable with an excellent uptime record. You can also create a 
subdomain just for landing pages and host it on a high-availability 
hosting service. Use CDNs for all static content like images and 
supporting code libraries to speed up page loading.
Part 1 - Outage frequency and impact management
Part 2 - Action plan, reliable partners and global reach
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.