Types of Digital Marketing Strategies You Use In 2019
                     Types of Digital 
Marketing
YOU SHOULD DO IN 2019
Introduction
Now a days people spend more and more time on screens, due to 
this digital marketing has become the most important tool to 
reach customers in an effective manner. Digital marketing targets 
all kind of users who use electronic devices like smartphone, 
tablets, and PC/laptops. In order to promote your business online 
and to engage with audience, you need to make use of various 
types of digital marketing. 
Just having a website is not enough these days to get qualified 
leads. For that you need to be visible on as many types of digital 
marketing platforms as possible from search engine to social 
media and then smartphones too. In this presentation, we have 
mentioned the most effective types of digital marketing strategies 
that help you to achieve the highest success rate.
Types of Digital Marketing
• Email Marketing
• Content Marketing
• SEO (Search Engine Optimization)
• Pay-Per-Click Advertising (PPC Advertising)
• Social Media Marketing
• Influencer Marketing
• Affiliate Marketing
1. Email Marketing
Email marketing is one of the oldest 
but the best type of digital 
marketing strategy when it comes to 
generate conversations. It is the 
best way to increase brand loyalty 
and upsell to existing customers and 
the best part is that the people on 
your email list “opt-in” means you 
already know that they’re receptive 
to be communicated with.
In email marketing you should send 
out emails on regular basis that 
provide value to the customers.
2. Content Marketing
Marketing your business by providing 
valuable information is Content 
marketing. When a user searches 
something on Google and they find 
your website means you’ve generated 
a lead. The main purpose of content 
marketing is to make viewers interact 
with your content by reading, sharing 
and commenting on it. 
When you get lead through your 
content, then you can easily give them 
a “call to action” by inviting them to 
dig more into your website, ask them 
to check out your products or services.
3. Search Engine Optimization
SEO is the very first thing that comes in 
mind when people think about different 
types of digital marketing. Online 
business basically live at the mercy of 
search engines (Google, Yahoo, Bing 
and more). If you do the SEO right you 
can attract organic users/traffic to your 
website. The main goal of SEO is to 
optimize your website and content in 
such a way that it makes it appear 
amongst the first result on SERP. 
There are several things you can do to 
rank high in SERP, such as building high 
quality backlinks and optimizing the 
content for specific keywords.
4. Pay-Per-Click Advertising 
Pay per click is basically a paid 
version of SEO. Even if your website 
is not optimized to appear at the top 
of search engine results page, you 
can pay using pay per click campaign 
to make it appear at the top. 
In this, you have to pay every time 
when a user clicks through to your 
website. Most social media platforms 
offer pay-per-click services. Google 
Ads (Google AdWords) is the most 
popular choice, with paid search you 
can have your brand displayed at the 
top of the organic search results.
5. Social Media Marketing
SMM is the most important type of 
digital marketing strategy you need to 
focus on- especially if you want to 
promote B2C business. Social media is 
simply not a marketing channel but 
now a days it an important way for 
people to keep in touch with their 
friends and family, also a medium to 
get latest news, follow groups, tops 
and communities they’re interested in. 
There are a plenty of social media 
platforms you can choose from such as 
Facebook, Twitter, Instagram and many 
more. You need to find the ones that 
are relevant to your business so you 
can promote there.
6. Influencer Marketing
The heels of social media 
marketing is influencer marketing. 
There are many famous users on 
different social media platforms 
that have substantial followings 
and consequently, many 
advertisers approach them and 
make deal to promote their 
products in organic ways. 
It is usually collaborations between 
brands and influencers. This is 
worth giving a shot if your target 
audience follows a particular social 
media personality in mass.
7. Affiliate Marketing
Affiliate marketing is one of the 
best forms of digital marketing 
wherein you need to refer 
someone to any online product or 
services and when that person 
buys the product based on your 
recommendation, you receive a 
commission. 
And the best part is. 
A seller only need to pay if they 
get conversion which means there 
is no risk involved in this type of 
marketing.
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