Brandy Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     Global Brandy Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Acco r d ing  t o  t he  l a t es t  r e po r t  b y  I M AR C G r o up ,  t i t l e d  " Bra ndy  M a rke t :  G l o ba l  
I ndu st ry  T r ends ,  Sh are ,  S i z e ,  G row t h ,  O pp or t un i t y  and  For ecas t  20 24 -
2032 , "  t he  g loba l  b r a ndy  m ar ke t  s i ze  r e ached  US $  26 . 0  B i l l i on  i n  2 023 .
B r an dy  r e f e r s  t o  an  a l co ho l i c  d r i n k  t h a t  i s  p r epa r e d  b y  d is t i l l i ng  and  f e r m en t i ng  
c r us hed  f r u i t  j u i ce ,  m a sh ,  r es idue  o r  w ine .  Th i s  sp i r i t  co n t a ins  a r o und  35 - 6 0% 
Report a lcoh o l  con t e n t  t ha t  i s  w ide l y  co nsum ed  as  a  t r ad i t io na l  d r i nk  ac r oss  va r i o us  
d i f f e r en t  r eg ion s  ac r oss  t he  g lo be .  I t  i s  ch a r ac t e r i ze d  by  a  b i t t e r  t as t e  as  i t  doe s  no t  
Highlight and i n c lud e  an y  add ed  s uga r .  
I t  i s  aged  i n  oak  ba r r e l s  o r  woo den  caske t s  a nd  i s  o f t en  co lo r e d  w i t h  a r t i f i c i a l  
ca r a m e l  c o lo r  i n  an  a t t em p t  t o  m im ic  t he  e f f e c t  o f  ag in g .  I t  i s  r i c h  i n  an t i b ac t e r i a l ,  
Description an t i ox idan t  a nd  po l yphen o l i c  c om p ounds ,  du e  t o  wh ic h  i t  i s  w ide l y  as soc ia t ed  w i t h  
im p r ov ing  hea r t  he a l t h ,  s l ow ing  ag in g ,  bo os t i n g  im m un i t y  and  r educ in g  t he  chanc es  
o f  dev e lop in g  c ance r .  As  a  r es u l t ,  i t  i s  u t i l i zed  as  a  d ig es t i ve  and  ba se  sp i r i t  i n  
cock t a i l s  a s  we l l  as  a  f l a vo r i ng  age n t  i n  num e r ous  d i sh es  a nd  de sse r t s .
Reque st  f o r  a  PDF  sam pl e  o f  t h i s  re por t :  
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t sam p le
Report Description
G l ob a l  Br and y  M a rke t  T rend s :
The  m a r ke t  i s  p r im ar i l y  d r i ven  by  r a p id  u r ban i za t i o n ,  espec ia l l y  ac r oss  t he  de ve lop ing  econ om ies ,  a l ong  w i t h  t he  g r ow i ng  
awar e ness  r e ga r d in g  t he  num er o us  hea l t h  b ene f i t s  o f f e r ed  by  t he  m oder a t e  cons um p t ion  o f  b r andy .  Sup po r t e d  by  t h e  
i n f l a t i ng  d i s posa b le  i nco m e  le ve l s  o f  t he  m ass es ,  t h i s  i s  p r ov id ing  a  t h r u s t  t o  t h e  m ar k e t  g r o w t h .  A l ong  w i t h  t h i s ,  t h e  
r i s i ng  t r e nd  o f  s oc ia l i z i ng  a c r oss  t h e  c o r po r a t e  sec t o r  i s  ac t i ng  as  a no t h e r  m a jo r  g r ow t h - i ndu c ing  f ac t o r .  Th e  m a r ke t  i s  
f u r t h e r  d r i ven  by  t he  es ca la t i ng  p opu la r i t y  o f  coc k t a i l  cu l t u r e  a c r oss  t he  g lobe ,  es pec ia l l y  am ong  t he  y oung  popu la t i on .  
Coup l ed  w i t h  t he  r i s i ng  dem a nd  f o r  o r g an i c  va r i a n t s ,  t h i s  i s  c r ea t i n g  a  po s i t i ve  ou t l ook  f o r  t he  m ar ke t .  M or eo ve r ,  t he r e  
has  bee n  a  con s ide r a b le  i nc r e ase  i n  t h e  p r e f e r enc e  f o r  gou r m e t  r e s t au r an t s  t h a t  u t i l i z e  b r andy  i n  cu l i n a r y  a r t s  t o  de -
g laze  p ans ,  f l avo r  so ups ,  f la m be  de sse r t s  and  d i sh es ,  and  p r epa r e  exo t i c  s auces .  C onse quen t l y ,  s i gn i f i can t  g r ow t h  i n  t h e  
p r em ium  f ood  an d  b eve r ages  se gm en t  i s  co n t r i b u t i ng  t o  t he  m ar ke t  g r ow t h .  M or e ove r ,  t he  m ar ke t  i s  a l s o  d r i ven  b y  t h e  
i nc r ea s ing  pene t r a t i o n  o f  e - co m m er ce  l i quo r  se r v i ces  on  t he  g lo ba l  l e ve l .
Look i ng  f o rw ard ,  t he  mark e t  i s  exp ec t ed  t o  g row  a t  a  CA G R o f  3 . 7 % d ur i ng  202 4 - 203 2 .
V i ew  R epor t  TO C,  F i g ures  and  Ta b l es :  
h t t p s : / / w w w . i m arcgr oup . c om / pre f e as i b i l i t y - rep or t - b rand y- m anuf a c t ur i ng - p l an t
Breakup by Product Type:
• Grape Brandy
• Cognac
• Armagnac
• Frui t  Brandy
• Others
 
Report 
Breakup by Price:
Segmentation • Value
• High-End Premium
• Super Premium
• Premium
Breakup by Distribution Channel:
• Supermarkets  and Hypermarkets
• Exclusive Stores
• On-Trade
• Others
Breakup by Region:
Report • North America
• Asia-Pacifi c
Segmentation
• Europe
• Latin America
• Middle East and Afr ica
• Courvoisier Cognac (Beam Suntory Inc.)
• Diageo Plc
• E. & J .  Gal lo Winery
Competitive • Emperador (Al l iance Global  Group, Inc.)
Landscape • F. Korbel & Bros.
• Martel l
with Key 
• Special i ty Brands Ltd.
Players • Rémy Cointreau
• Thomas HINE & Co.(EDV SAS),
• Yantai  Changyu Pioneer Wine Company 
Limited
What is the market size for the global brandy 
market in 2023?
What is the global brandy market growth in 2024-
2032?
What are the global brandy market drivers?
Key 
What are the key industry trends in the global 
Questions brandy market?
Answered in What is the impact of COVID-19 on the global brandy market?
the Report What is the global brandy market breakup by price?
What is the global brandy market breakup by 
distribution channel?
What are the major regions in the global brandy 
market?
Who are the key companies/players in the global 
brandy market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  B r a n d y  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     G r a p e  B r a n d y
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     C o g n a c
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     A r m a g n a c
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
      6 . 4       Fru i t  B ra n dy
            6 . 4 . 1  Ma rke t  Tren ds
            6 . 4 . 2  Ma rke t  Fo rec a s t
      6 . 5      O t he r s
            6 . 5 . 1  Ma rke t  Tren ds
            6 . 5 . 2  Ma rke t  Fo rec a s t
7    Market  Breakup by  Pr ice
      7 . 1       Va l ue
            7 . 1 . 1  Ma rke t  Tren ds
            7 . 1 . 2  Ma rke t  Fo rec a s t
      7 . 2      H igh -E nd  Prem i um
Table of             7 . 2 . 1  Ma rke t  Tren ds            7 . 2 . 2  Ma rke t  Fo rec a s t
      7 . 3       S upe r  Prem iu m
Contents             7 . 3 . 1  Ma rke t  Tren ds            7 . 3 . 2  Ma rke t  Fo rec a s t
      7 . 4       P rem i um
            7 . 4 . 1  Ma rke t  Tren ds
            7 . 4 . 2  Ma rke t  Fo rec a s t
8    Market  Breakup by  Dis tr ibut ion  Channe l
      8 . 1       S upe rma rke t s  a nd  H y pe rm a rke t s
            8 . 1 . 1  Ma rke t  Tren ds
            8 . 1 . 2  Ma rke t  Fo rec a s t
      8 . 2       E xc l us i v e  S to res
            8 . 2 . 1  Ma rke t  Tren ds
            8 . 2 . 2  Ma rke t  Fo rec a s t
      8 . 3      O n -Tra de
            8 . 3 . 1  Ma rke t  Tren ds
            8 . 3 . 2  Ma rke t  Fo rec a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /p re f ea s i b i l i t y - rep o r t -b ra n dy-m a
nu f a c tu r i ng -p l a n t / t o c
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