US Coffee Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     US Coffee Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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IMARC Group is  a g lobal  management  consul t ing f i rm that  he lps the wor ld ’s  most  ambi t ious 
changemakers  to create a las t ing impact .  Across the s ix  major  cont inents  and 100+ count r ies ,  we 
work a longside our  bus iness par tners  as one team wi th  a common ambi t ion to achieve unparal le led 
resul ts ,  gain a compet i t ive edge,  and t ransform indust r ies .  IMARC Group excels  in  unders tanding 
i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
suppor t ,  regulatory  approvals and l icens ing navigat ion,  branding,  market ing and sales st rategies,  
compet i t ive landscape and benchmark ing analyses,  pr ic ing and cost  research,  and procurement  
research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
set t ing up new ent i t ies ,  navigat ing regulatory landscapes,  boost ing brand v is ib i l i ty ,  analyz ing 
compet i tors,  and opt imiz ing procurement  s t rategies.
Accord ing  t o  t he  l a t es t  repo r t  by  IM ARC Group,  t i t l ed  " US Cof fee  Market :  
Indust ry  T rends ,  Share ,  S ize ,  G rowth ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  US  co f f ee  marke t  s i ze  reached US$  27 .0  B i l l i on  in  2023 .
The  Un i ted  S t a t es  co f fee  marke t  i s  w i t ness ing  exponent ia l  g rowt h ,  d r i ven  by  
Report expand ing  u rban iza t ion  and  chang ing  consum er  p re fe rences .  The  r i s ing  
popu la t i on  i n  u rban  a reas ,  par t i cu la r l y  in  c i t i es  such  as  New York ,  Los  Ange les ,  
and  Ch i cago,  i s  i nc reas ing  demand  fo r  co f fee  in  r e ta i l  and  ca fé  env i r onmen ts .  
Highlight and The  r i se  o f  on - t he-go  l i f es t y l es  and  t he  g row ing  number  o f  co f f ee  shops  in  u rban 
cen te rs  have  a lso  he igh t ened co f f ee  consumpt ion .  Moreover ,  t he  sh i f t  t oward  
Description premium co f fee  p roduc t s ,  such  as  spec ia l t y  b lends  and  a r t i sana l  roas ts ,  i s  
con t r ibu t i ng  subs t an t ia l l y  t o  indus t ry  expans ion .  Consumers ,  pa r t i cu la r l y  
m i l l enn ia ls  and Gen Z ,  a re  seek ing  h igher -qua l i t y  co f fee  exper i ences ,  p rope l l i ng  
demand  f o r  gou rmet  and  c ra f t  co f fee  op t ions .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/us -co f fee-marke t / r eques tsamp le
Report Description
U S  C o f f e e  M a r k e t  T r e n d s :
A d d i t i o n a l l y ,  t h e  i n c r e a s i n g  i n n o v a t i o n  i n  c o f f e e  f o r m a t s  i s  a  s i g n i f i c a n t  g r o w th - i n d u c i n g  f a c to r .  R e a d y - t o - d r i n k  ( R T D )  c o f f e e ,  c o l d  
b r e w ,  a n d  s i n g l e - s e r v e  p o d s  a r e  g a i n i n g  p o p u l a r i t y  a m o n g  c o n s u m e r s  w h o  p r i o r i t i z e  c o n v e n i e n c e  w i t h o u t  s a c r i f i c i n g  t a s te .  T h i s  
d i v e r s i f i c a t i o n  o f  c o f f e e  p r o d u c t s  i s  a l l o w i n g  c o m p a n i e s  t o  c a t e r  t o  a  b r o a d e r  r a n g e  o f  p r e fe r e n c e s  a n d  c o n s u m p t i o n  h a b i t s .  K e y  
t r e n d s  i n  t h e  U n i t e d  S t a t e s  c o f f e e  m a r k e t  i n c l u d e  a  g r o w i n g  f o c u s  o n  s u s ta i n a b i l i t y  a n d  h e a l t h - c o n s c i o u s  c o n s u m p t i o n .  C o n s u m e r s  
a r e  b e c o m i n g  i n c r e a s i n g l y  a w a r e  o f  t h e  e n v i r o n m e n t a l  a n d  s o c i a l  i m p a c t  o f  t h e i r  p u r c h a s e s ,  l e a d i n g  t o  a  h i g h e r  d e m a n d  f o r  
e t h i c a l l y  s o u r c e d  c o f f e e .  T h i s  h a s  c r e a te d  a  s t r o n g  p r e fe r e n c e  f o r  f a i r - t r a d e  a n d  o r g a n i c  p r o d u c t s ,  a n d  c o f f e e  g r o w n  t h r o u g h  
e n v i r o n m e n t a l l y  s u s t a i n a b l e  p r a c t i c e s .  C o n s e q u e n t l y ,  b r a n d s  a r e  n o w  p r o v i d i n g  t r a n s p a r e n c y  i n  t h e i r  s o u r c i n g  a n d  a l s o  
i m p l e m e n t i n g  e c o - f r i e n d l y  p a c k a g i n g  s o l u t i o n s .  M o r e o v e r ,  t h e  h e a l t h - c o n s c i o u s  s e g m e n t  i s  d r i v i n g  i n t e r e s t  i n  b e v e r a g e s  w i t h  
a d d e d  b e n e f i t s ,  s u c h  a s  l o w - c a f f e i n e  o p t i o n s  o r  c o f f e e  i n f u s e d  w i t h  a d a p to g e n s ,  a n t i o x i d a n t s ,  a n d  o t h e r  f u n c t i o n a l  i n g r e d i e n t s  f o r  
e n h a n c e d  w e l l n e s s .  A d d i t i o n a l l y ,  t h e  C O V ID - 1 9  p a n d e m i c  h a s  s i g n i f i c a n t l y  i m p a c te d  t h e  c o f f e e  m a r k e t .  W i t h  t h e  r i s e  o f  r e m o te  
w o r k  a n d  s t a y - a t - h o m e  o r d e r s ,  c o n s u m e r s  s h i f t e d  f r o m  c a f é  v i s i t s  t o  b r e w i n g  c o f f e e  a t  h o m e ,  i n c r e a s i n g  s a l e s  o f  c o f f e e  b e a n s ,  
g r o u n d s ,  a n d  h o m e  b r e w i n g  e q u i p m e n t .  F u r t h e r m o r e ,  t h e  d e m a n d  f o r  c o n t a c t l e s s  a n d  d e l i v e r y  o p t i o n s  h a s  l e d  t o  a  h e i g h te n e d  
f o c u s  o n  m o b i l e  o r d e r i n g  a n d  a p p - b a s e d  l o y a l t y  p r o g r a ms  i n  c o f f e e  s h o p s ,  f a c i l i t a t i n g  o v e r a l l  i n d u s t r y  e x p a n s i o n .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / u s - c o f f e e - m a r k e t
Breakup by Product Type:
• Whole-bean
• Ground Coff ee
• Instant Coff ee
• Coff ee Pods and Capsules
Report Breakup by Distribution Channel:
Segmentation • Supermarkets/Hypermarkets
• Convenience/Grocery Stores
• Online Retai l
• Others
Breakup by Region:
• Northeast
• Midwest
• South
• West
Report 
Segmentation
How has the US coffee market performed so far, and 
how will it perform in the coming years? 
What has been the impact of COVID-19 on the US coffee 
market? 
What is the breakup of the US coffee market on the 
Key basis of product type? 
Questions What is the breakup of the US coffee market on the 
basis of distribution channel? 
Answered in 
What are the various stages in the value chain of the US 
the Report coffee market? 
What are the key driving factors and challenges in the 
US coffee market? 
What is the structure of the US coffee market, and who 
are the key players? 
What is the degree of competition in the US coffee 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    U S  C o f f e e  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    U S  C o f f e e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    U S  C o f f e e  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     W h o l e - b e a n
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     G r o u n d  C o f f e e
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     I n s t a n t  C o f f e e
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     C o f f e e  P o d s  a n d  C a p s u l e s
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    U S  C o f f e e  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    7 . 1     S u p e r m a r k e t s / H y p e r m a r k e t s
        7 . 1 . 1  O v e r v i e w
Table of         7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     C o n v e n i e n c e / G r o c e r y  S t o r e s
        7 . 2 . 1  O v e r v i e w
Contents         7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     O n l i n e  R e t a i l
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 4     O t h e r s
        7 . 4 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 4 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    U S  C o f f e e  M a r k e t  –  B r e a k u p  b y  R e g i o n
    8 . 1     N o r t h e a s t
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /u s - c o ff ee -m a rke t / t o c
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