United States Diaper Market by Product Type, Distribution Channel, End User 2024-2032
                     United States Diaper 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
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compet i tors,  and opt imiz ing procurement  s t rategies.
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " U n i t e d  S t a t e s  D i a p e r  M a r k e t :  
I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  U n i t e d  
S t a t e s  d i a p e r  m a r k e t  s i z e  r e a c h e d  2 8 , 7 8 2 . 2  M i l l i o n  U n i t s  i n  2 0 2 3 .
T h e  U n i t e d  S t a t e s  d i a p e r  m a r k e t  i s  w i t n e s s i n g  s e v e r a l  t r e n d s  i n c l u d i n g  a  g r o w i n g  s h i f t  t o w a r d  
e c o - f r i e n d l y  a n d  b i o d e g r a d a b l e  d i a p e r s  d u e  t o  i n c r e a s i n g  e n v i r o n m e n t a l  c o n c e r n s .  P a r e n t s  a r e  
Report i n c r e a s i n g l y  o p t i n g  f o r  d i a p e r s  m a d e  f r o m  o r g a n i c  m a t e r i a l s ,  f r e e  f r o m  h a r s h  c h e m i c a l s .  
A d d i t i o n a l l y ,  s u b s c r i p t i o n  s e r v i c e s  f o r  d i a p e r s  a r e  g a i n i n g  t r a c t i o n ,  o f f e r i n g  c o n v e n i e n c e  a n d  
c o s t  s a v i n g s .  S m a r t  d i a p e r s  e q u i p p e d  w i t h  s e n s o r s  t o  m o n i t o r  w e t n e s s  a r e  e m e r g i n g ,  d r i v e n  
Highlight and b y  a d v a n c e m e n t s  i n  t e c h n o l o g y .  
A n o t h e r  t r e n d  i s  t h e  r i s i n g  p o p u l a r i t y  o f  p u l l - u p  d i a p e r s ,  a s  t h e y  o f f e r  e a s i e r  t r a n s i t i o n s  f o r  
t o d d l e r s  i n  p o t t y  t r a i n i n g .  F u r t h e r m o r e ,  t h e  d e m a n d  f o r  p r e m i u m  a n d  h y p o a l l e r g e n i c  d i a p e r s  i s  
Description i n c r e a s i n g ,  r e f l e c t i n g  a  p r e f e r e n c e  f o r  h i g h - q u a l i t y  a n d  s k i n - f r i e n d l y  o p t i o n s .  T h e  U n i t e d  
S t a t e s  d i a p e r  m a r k e t  i s  p r i m a r i l y  d r i v e n  b y  t h e  i n c r e a s i n g  b i r t h  r a t e  i n  c e r t a i n  r e g i o n s  w h i c h  
f u e l s  t h e  d e m a n d  f o r  d i a p e r s ,  w i t h  a  s t e a d y  r i s e  i n  i n f a n t  p o p u l a t i o n s  c o n t r i b u t i n g  t o  o v e r a l l  
s a l e s .  M o r e o v e r ,  t h e r e  i s  g r o w i n g  a w a r e n e s s  a b o u t  h y g i e n e  a n d  i n f a n t  c a r e ,  l e a d i n g  p a r e n t s  
t o  i n v e s t  i n  h i g h e r - q u a l i t y ,  c o m f o r t a b l e ,  a n d  a b s o r b e n t  d i a p e r s  f o r  t h e i r  b a b i e s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - d i a p e r - m a r k e t / r e q u e s t s a m p l e
Report Description
U n i t e d  S t a t e s  D i a p e r  Ma r k e t  T r e n d s :
I n  a d d i t i on ,  t h e  r i s i n g  d i s p os a b l e  i n co m e  am o n g  A me r i c a n  h o u s e ho l d s  i s  en c o u r ag i n g  s p en d i n g  o n  p r e m i um  d i a p e r  p r o d uc t s ,  
i n c l u d i n g  t h o s e  o f fe r i n g  e n h a nc e d  f e a t u r e s  s u c h  a s  ex t r a  a b s o r p t i o n  a nd  sk i n  p r o t ec t i o n .  T h e  t r e n d  t o w a r d  p r e m i u m i z a t i o n  
a l s o  t i e s  i n t o  t h e  g ro w i n g  d e ma n d  f o r  h yp o a l l e r g en i c  a n d  e c o - f r i e n d l y  d i ap e r  o p t i o ns ,  c a t e r i n g  to  p a r e n ts  w h o  p r i o r i t i z e  
su s t a i n a b i l i t y  a n d  t h e  h e a l t h  o f  t h e i r  c h i l d r e n .  B e s i d es  t h i s ,  o ng o i n g  t ec h n o l o g i c a l  a d v a nc e m en t s  i n  d i ap e r  ma n u f a c t u r i n g  a r e  
f u r t h e r  e n ha n c i n g  p ro d u c t  a p pe a l .  I n n o v a t i o n s  s u c h  a s  su p e r a bs o r b e n t  p o l y me r s  a n d  w e t n e s s  i n d i c a t o r s  a r e  i n c r ea s i n g l y  
co m m on ,  ma k i n g  d i a p e r s  m o r e  f u n c t i o n a l  a nd  c o n ve n i e n t  f o r  pa r e n t s .  
A n o t h e r  f a c t o r  d r i v i n g  t h e  m a r ke t  i s  t he  e x pa n s i o n  o f  e - c o mm e rc e ,  w h i c h  m a ke s  d i a p e r s  ea s i l y  a c c es s i b l e  t h r ou g h  
su b s c r i p t i o n  mo d e l s  a nd  o n l i n e  r e t a i l  p l a t f o r ms ,  o f t e n  w i t h  d i s c o un t s  o r  a d d e d  c o n v en i e n c e .  A d d i t i on a l l y ,  i n c r e a s e d  s p e nd i n g  
on  a d u l t  d i a p e r s ,  d r i v e n  by  r i s i n g  a w a r en e s s  o f  a d u l t  i n c o n t i n en c e ,  i s  e x pa n d i n g  th e  m a rk e t ’ s  s co p e  b e yo n d  i n f an t  d i a p e r s .  
T he  a g i n g  p o pu l a t i o n ,  c o mb i n e d  w i t h  g ro w i n g  a w a re n e s s  a ro u n d  a d u l t  c a r e  p r o d u c t s ,  c o n t i n u e s  t o  b o l s t e r  d e m a nd  i n  t h i s  
ca t e g o ry .  F u r th e r m or e ,  a g g r e s s i v e  ma r ke t i n g  s t r a t e g i es  b y  d i a p e r  m a n u f a c t u re r s ,  i n c l u d i n g  p a r t n e r s h i p s  w i t h  ho s p i t a l s  a n d  
c l i n i c s ,  a r e  i n c re a s i n g  b r a n d  v i s i b i l i t y  a n d  co n s u me r  t r us t ,  c on t r i b u t i n g  t o  m a rk e t  g r o w t h .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / u n i t e d - s ta t e s - d i a p e r - m a rk e t
Breakup by Product Type (Baby Diaper):
• Disposable Diapers
• Training Diapers
• Cloth Diapers
• Swim Pants
• Biodegradable Diapers
Report 
Breakup by Product Type (Adult Diaper):
Segmentation
• Pad Type
• Flat Type
• Pant Type
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online Stores
• Others
Breakup by Region:
Report 
• Northeast
Segmentation • Midwest
• South
• West
How has the United States diaper market 
performed so far, and how will it perform in the 
coming years?
What are the drivers, restraints, and opportunities 
in the United States diaper market?
Key What is the impact of each driver, restraint, and 
opportunity on the United States diaper market?
Questions 
Answered in What is the breakup of the market based on the product type (baby diaper)?
the Report
Which is the most attractive product type (baby 
diaper) in the United States diaper market?
What is the breakup of the market based on the 
product type (adult diaper)?
Which is the most attractive product type (adult 
diaper) in the United States diaper market?
What is the breakup of the market based on the 
distribution channel?
Which is the most attractive distribution channel in 
the United States diaper market?
Key 
What is the breakup of the market based on 
Questions imports and domestic manufacturing?
Answered in What is the competitive structure of the United 
States diaper market?
the Report
Who are the key players/companies in the United 
States diaper market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     U n i t e d  S t a t e s  D i a p e r  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  ( B a b y  D i a p e r )
    6 . 1     D i s p o s a b l e  D i a p e r s
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     T r a i n i n g  D i a p e r s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     C l o t h  D i a p e r s
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     S w i m  P a n t s
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
    6 . 5     B i o d e g r a d a b l e  D i a p e r s
        6 . 5 . 1  M a r k e t  T r e n d s
        6 . 5 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  ( A d u l t  D i a p e r )
    7 . 1     P a d  T y p e
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     F l a t  T y p e
        7 . 2 . 1  M a r k e t  T r e n d s
Table of         7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     P a n t  T y p e
        7 . 3 . 1  M a r k e t  T r e n d s
Contents         7 . 3 . 2  M a r k e t  F o r e c a s t8    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     P h a r m a c i e s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     C o n v e n i e n c e  S t o r e s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     O n l i n e  S t o r e s
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /u n i t ed - s ta t es -d i a pe r-m a rke t / t o c
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