United States Electric Toothbrush Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     United States Electric 
Toothbrush Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " U n i t e d  S t a t e s  E l e c t r i c  T o o t h b r u s h  
M a r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 -
2 0 3 2 , "  t h e  U n i t e d  S t a t e s  e l e c t r i c  t o o t h b r u s h  m a r k e t  s i z e  r e a c h e d  U S $  1 , 0 0 1 . 8  M i l l i o n  i n  2 0 2 3 .
A n  e l e c t r i c  t o o t h b r u s h  i s  a  d e n t a l  h y g i e n e  d e v i c e  t h a t  u t i l i z e s  e l e c t r i c a l  p o w e r  t o  p r o v i d e  
a u t o m a t e d  b r u s h i n g  m o v e m e n t s  f o r  m o r e  e f f e c t i v e  a n d  e f f i c i e n t  o r a l  c a r e .  I t  t y p i c a l l y  c o n s i s t s  o f  
Report a  h a n d l e ,  a  r e c h a r g e a b l e  b a t t e r y ,  a n d  a  r e p l a c e a b l e  b r u s h  h e a d .  T h e  b r u s h  h e a d  u s u a l l y  f e a t u r e s  b r i s t l e s  t h a t  o s c i l l a t e ,  r o t a t e ,  o r  v i b r a t e  i n  d i f f e r e n t  m o t i o n s  t o  s i m u l a t e  t h e  m a n u a l  b r u s h i n g  
a c t i o n .  O n e  o f  t h e  k e y  a d v a n t a g e s  o f  a n  e l e c t r i c  t o o t h b r u s h  i s  i t s  a b i l i t y  t o  p r o v i d e  c o n s i s t e n t  
Highlight and a n d  c o n t r o l l e d  b r u s h i n g  m o v e m e n t s .  T h e  o s c i l l a t i n g ,  r o t a t i n g ,  o r  v i b r a t i n g  b r i s t l e s  c a n  r e a c h  a r e a s  t h a t  a r e  o f t e n  m i s s e d  w i t h  a  m a n u a l  t o o t h b r u s h ,  s u c h  a s  t h e  b a c k  m o l a r s  o r  a l o n g  t h e  
g u m l i n e .  T h i s  t h o r o u g h  c l e a n i n g  c a n  l e a d  t o  b e t t e r  p l a q u e  r e m o v a l  a n d  r e d u c e d  r i s k  o f  c a v i t i e s ,  
g u m  d i s e a s e ,  a n d  o t h e r  o r a l  h e a l t h  i s s u e s .  N u m e r o u s  e l e c t r i c  t o o t h b r u s h e s  a r e  e q u i p p e d  w i t h  
Description b u i l t - i n  t i m e r s  o r  s e n s o r s  t h a t  m o n i t o r  b r u s h i n g  t i m e  a n d  p r e s s u r e .  T h e s e  f e a t u r e s  h e l p  u s e r s  
m a i n t a i n  t h e  r e c o m m e n d e d  t w o - m i n u t e  b r u s h i n g  t i m e  a n d  a v o i d  e x c e s s i v e  p r e s s u r e ,  w h i c h  c a n  
h a r m  t o o t h  e n a m e l  a n d  g u m s .  E l e c t r i c  t o o t h b r u s h e s  o f t e n  o f f e r  d i f f e r e n t  b r u s h i n g  m o d e s ,  s u c h  a s  
s e n s i t i v e ,  w h i t e n i n g ,  o r  g u m  c a r e ,  a l l o w i n g  u s e r s  t o  c u s t o m i z e  t h e i r  b r u s h i n g  e x p e r i e n c e  b a s e d  
o n  t h e i r  s p e c i f i c  o r a l  h e a l t h  n e e d s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - e l e c t r i c - t o o t h b r u s h - m a r k e t / r e q u e s t s a m p l e
Report Description
U n i t e d  S t a t e s  E l e c t r i c  T o o t h b r u s h  M a r k e t  T r e n d s :
G r o w i n g  a w a r e n e s s  a b o u t  t h e  i m p o r t a n c e  o f  o r a l  h y g i e n e  a n d  i t s  i m p a c t  o n  o v e r a l l  h e a l t h  h a s  l e d  t o  i n c r e a s e d  d e m a n d  f o r  a d v a n c e d  d e n t a l  c a r e  
p r o d u c t s  l i k e  e l e c t r i c  t o o t h b r u s h e s .  C o n s u m e r s  a r e  m o r e  c o n s c i o u s  a b o u t  m a i n t a i n i n g  g o o d  o r a l  h e a l t h ,  w h i c h  d r i v e s  t h e  m a r k e t  f o r  e l e c t r i c  
t o o t h b r u s h e s .  A d d i t i o n a l l y ,  d e n t i s t s  a n d  d e n t a l  p r o f e s s i o n a l s  o f t e n  r e c o m m e n d  e l e c t r i c  t o o t h b r u s h e s  t o  t h e i r  p a t i e n t s  d u e  t o  t h e i r  s u p e r i o r  
c l e a n i n g  c a p a b i l i t i e s  a n d  a b i l i t y  t o  p r o m o t e  b e t t e r  o r a l  h e a l t h .  T h e s e  r e c o m m e n d a t i o n s  h a v e  a  s i g n i f i c a n t  i n f l u e n c e  o n  c o n s u m e r  p r e f e r e n c e s  
a n d  c o n t r i b u t e  t o  t h e  g r o w t h  o f  t h e  m a r k e t .  O t h e r  t h a n  t h i s ,  r i s i n g  d i s p o s a b l e  i n c o m e  a m o n g  c o n s u m e r s  a l l o w s  f o r  g r e a t e r  s p e n d i n g  o n  p r e m i u m  
d e n t a l  c a r e  p r o d u c t s .  E l e c t r i c  t o o t h b r u s h e s  a r e  o f t e n  c o n s i d e r e d  a  h i g h e r - e n d  o p t i o n  c o m p a r e d  t o  m a n u a l  t o o t h b r u s h e s ,  a n d  t h e  i n c r e a s i n g  
a f f o r d a b i l i t y  o f  t h e s e  p r o d u c t s  h a s  m a d e  t h e m  m o r e  a c c e s s i b l e  t o  a  b r o a d e r  c o n s u m e r  b a s e .  B e s i d e s  t h i s ,  t h e  f a s t - p a c e d  l i f e s t y l e s  o f  m a n y  
A m e r i c a n s  c o n t r i b u t e  t o  t h e  d e m a n d  f o r  t i m e - s a v i n g  a n d  e f f i c i e n t  o r a l  c a r e  s o l u t i o n s .  E l e c t r i c  t o o t h b r u s h e s  p r o v i d e  a  m o r e  t h o r o u g h  a n d  
e f f e c t i v e  c l e a n i n g  e x p e r i e n c e ,  m a k i n g  t h e m  a t t r a c t i v e  t o  i n d i v i d u a l s  s e e k i n g  c o n v e n i e n t  o r a l  c a r e  r o u t i n e s .  I n  l i n e  w i t h  t h i s ,  t h e  g r o w i n g  f o c u s  
o n  s u s t a i n a b i l i t y  a n d  r e d u c i n g  p l a s t i c  w a s t e  h a s  l e d  s o m e  c o n s u m e r s  t o  o p t  f o r  e l e c t r i c  t o o t h b r u s h e s  w i t h  r e p l a c e a b l e  b r u s h  h e a d s ,  r e d u c i n g  
t h e  n e e d  f o r  f r e q u e n t  d i s p o s a l  o f  e n t i r e  t o o t h b r u s h e s .  M o r e o v e r ,  c o n t i n u o u s  a d v a n c e m e n t s  i n  t e c h n o l o g y  h a v e  r e s u l t e d  i n  t h e  d e v e l o p m e n t  o f  
m o r e  e f f i c i e n t  a n d  u s e r - f r i e n d l y  e l e c t r i c  t o o t h b r u s h e s .  F e a t u r e s  l i k e  p r e s s u r e  s e n s o r s ,  t i m e r s ,  d i f f e r e n t  b r u s h i n g  m o d e s ,  a n d  s m a r t p h o n e  
c o n n e c t i v i t y  h a v e  e n h a n c e d  t h e  b r u s h i n g  e x p e r i e n c e ,  a t t r a c t i n g  c o n s u m e r s  s e e k i n g  c o n v e n i e n c e  a n d  i m p r o v e d  o r a l  c a r e .
L o o k i n g  f o r w a r d ,  t h e  m a r k e t  v a l u e  i s  p r o j e c t e d  t o  r e a c h  U S $  1 , 5 4 7 . 5  M i l l i o n  b y  2 0 3 2 ,  e x p a n d i n g  a t  a  C A G R  o f  4 . 8 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - e l e c t r i c - t o o t h b r u s h - m a r k e t
Breakup by Technology:
• Rotat ional
• Vibrat ional
 
Breakup by Bristle Type:
Report • Soft  Br ist les
• Nanometer Brist les
Segmentation
Breakup by Distribution Channel:
• Online
• Offl ine
Breakup by End User:
• Adults
• Chi ldren
 
Breakup by Region:
Report • Northeast
• Midwest
Segmentation
• South
• West
How has the United States electric toothbrush market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the United States 
electric toothbrush market?
Key What are the key regional markets?
Questions 
Answered in What is the breakup of the market based on the technology?
the Report
What is the breakup of the market based on the bristle type?
What is the breakup of the market based on the distribution 
channel?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the 
industry?
What are the key driving factors and challenges in the 
industry?
Key What is the structure of the United States electric 
toothbrush market and who are the key players?
Questions 
Answered in What is the degree of competition in the industry?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     U n i t e d  S t a t e s  E l e c t r i c  T o o t h b r u s h  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T e c h n o l o g y
    6 . 1     R o t a t i o n a l
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     V i b r a t i o n a l
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  B r i s t l e  T y p e
    7 . 1     S o f t  B r i s t l e s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     N a n o m e t e r  B r i s t l e s
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     O n l i n e
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     O f f l i n e
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  E n d  U s e r
    9 . 1     A d u l t s
Table of         9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t
    9 . 2     C h i l d r e n
Contents         9 . 2 . 1  M a r k e t  T r e n d s        9 . 2 . 2  M a r k e t  F o r e c a s t
1 0   M a r k e t  B r e a k u p  b y  R e g i o n
    1 0 . 1     N o r t h e a s t
        1 0 . 1 . 1  M a r k e t  T r e n d s
        1 0 . 1 . 2  M a r k e t  F o r e c a s t
    1 0 . 2     M i d w e s t
        1 0 . 2 . 1  M a r k e t  T r e n d s
        1 0 . 2 . 2  M a r k e t  F o r e c a s t
    1 0 . 3     S o u t h
        1 0 . 3 . 1  M a r k e t  T r e n d s
        1 0 . 3 . 2  M a r k e t  F o r e c a s t
    1 0 . 4     W e s t
        1 0 . 4 . 1  M a r k e t  T r e n d s
        1 0 . 4 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
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