Wall Covering Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Wall Covering 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
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research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
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compet i tors,  and opt imiz ing procurement  s t rategies.
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " W a l l  C o v e r i n g  M a r k e t :  G l o b a l  I n d u s t r y  
T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  g l o b a l  w a l l  c o v e r i n g  
m a r k e t  s i z e  r e a c h e d  U S $  3 7 . 9  B i l l i o n  i n  2 0 2 3 .
W a l l  c o v e r i n g s  a r e  v e r s a t i l e  d e c o r  o p t i o n s  t h a t  o f f e r  a  r a n g e  o f  s t y l e s ,  m a t e r i a l s ,  a n d  t e x t u r e s ,  
p r o v i d i n g  e n d l e s s  p o s s i b i l i t i e s  f o r  c r e a t i n g  p e r s o n a l i z e d  s p a c e s .  T h e y  a r e  c r a f t e d  u s i n g  v a r i o u s  
Report t e c h n i q u e s  a n d  m a t e r i a l s  t o  a d d  a e s t h e t i c  a p p e a l  a n d  a l s o  s e r v e  f u n c t i o n a l  p u r p o s e s ,  m a k i n g  t h e m  a  p o p u l a r  c h o i c e  f o r  b o t h  r e s i d e n t i a l  a n d  c o m m e r c i a l  s e t t i n g s .  T h e  m a n u f a c t u r i n g  p r o c e s s  o f  
w a l l  c o v e r i n g s  i n v o l v e s  c a r e f u l  c r a f t s m a n s h i p  a n d  a t t e n t i o n  t o  d e t a i l .  T h e y  a r e  m a d e  b y  p r i n t i n g  
o r  e m b o s s i n g  d e s i g n s  o n t o  d u r a b l e  m a t e r i a l s  s u c h  a s  v i n y l ,  f a b r i c ,  o r  n a t u r a l  f i b e r s .  
Highlight and O n c e  p r o d u c e d ,  t h e s e  c o v e r i n g s  a r e  a p p l i e d  t o  w a l l s  u s i n g  a d h e s i v e s ,  e n s u r i n g  a  s e c u r e  a n d  
l o n g - l a s t i n g  i n s t a l l a t i o n .  O n e  o f  t h e  k e y  a d v a n t a g e s  o f  w a l l  c o v e r i n g s  i s  t h e i r  d u r a b i l i t y ,  w h i c h  
h e l p s  p r o t e c t  w a l l s  f r o m  e v e r y d a y  w e a r  a n d  t e a r  w h i l e  r e m a i n i n g  e a s y  t o  c l e a n  a n d  m a i n t a i n .  
Description W h e n  c o m p a r e d  t o  t r a d i t i o n a l  p a i n t ,  w a l l  c o v e r i n g s  o f f e r  d i s t i n c t  b e n e f i t s ,  s u c h  a s  t h e y  e n h a n c e  
a c o u s t i c  p r o p e r t i e s ,  r e d u c i n g  n o i s e  l e v e l s  a n d  i m p r o v i n g  s o u n d  i n s u l a t i o n .  C u r r e n t l y ,  t h e r e  a r e  
v a r i o u s  t y p e s  o f  w a l l  c o v e r i n g s  a v a i l a b l e  t o  s u i t  d i f f e r e n t  d e s i g n  p r e f e r e n c e s  a n d  f u n c t i o n a l  
r e q u i r e m e n t s ,  i n c l u d i n g  v i n y l  c o v e r i n g s ,  f a b r i c  c o v e r i n g s ,  t e x t u r e d  w a l l p a p e r s ,  m e t a l l i c  f i n i s h e s ,  
a n d  3 D  d e s i g n s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / w a l l - c o v e r i n g - m a r k e t / r e q u e s t s a m p l e
Report Description
Gl o b a l  W a l l  C o v er i n g  Ma r ke t  T r en d s :
T he  g l o b a l  w a l l  c o v e r i n g  m a r ke t  i s  be i n g  b o o s te d  b y  t h e  i n c r e as i n g  d e ma n d  f o r  a es th e t i c a l l y  a nd  v i s u a l l y  a p pe a l i n g  i n te r i o r s  
i n  r es i d e n t i a l ,  c om me r c i a l ,  a n d  i n d u s t r i a l  s p a ce s .  M o r e ov e r ,  r a p i d  u rb a n i z a t i o n  a n d  i n f l a t i ng  d i s p o s ab l e  i n c o me s  h a v e  l e d  t o  a  
su r g e  i n  c on s t r u c t i o n  a c t i v i t i e s ,  t he r e b y  d r i v i n g  t he  m a r k e t  g r o w t h .  A d d i t i on a l l y ,  t h e  g r o w i n g  aw a r e ne s s  a bo u t  s u s ta i n a b l e  a n d  
ec o - f r i en d l y  ma t e r i a l s  h a s  r e s u l t e d  i n  t h e  a d o p t i o n  o f  ec o - c o ns c i o u s  w a l l  c o v e r i n g s  m a d e  f ro m  r e c y c l ed  m a t e r i a l s  o r  na t u r a l  
f i b e r s ,  w h i c h  i s  b o l s t e r i n g  t h e  m a r k e t  g ro w t h .  I n  l i ne  w i t h  t h i s ,  t h e  i n t r o d u c t i o n  o f  i n n ov a t i v e  a n d  t e c h n o l o g i c a l l y  a d v a nc e d  
p r o d u c ts ,  s u ch  a s  d i g i t a l l y  p r i n t e d  w a l l p a pe r s ,  3D  w a l l  pa n e l s ,  a n d  sm a r t  w a l l  c ov e r i n g s ,  i s  f ue l i n g  t h e  m a r k e t  g r o w t h .  
F u r t h e r m o r e ,  t h e  ex p a n d i n g  h o s p i ta l i t y  a nd  t o u r i s m  s e c t o r s  ha v e  c r e a t e d  a  s i g n i f i c a n t  d e ma n d  f o r  d e c o ra t i v e  an d  d u ra b l e  w a l l  
co v e r i ng s  i n  h o t e l s ,  r e so r t s ,  a nd  r es t a u r an t s ,  w h i c h ,  i n  t u r n ,  i s  s t r e n g th e n i n g  t h e  ma r k e t  g r ow t h .  O t he r  d r i v e r s  i n c l u de  t h e  
i nc r e a s i ng  r e n ov a t i o n  a n d  r em o d e l i n g  a c t i v i t i e s  i n  r e s i d en t i a l  an d  c o mm e r c i a l  s p ac e s ,  t h e  g r ow i n g  p o p u l a r i t y  o f  D o - I t -
Y o u r s e l f  ( D I Y )  h o me  d e co r  p r o j ec t s ,  t h e  e xp a n d i n g  r e t a i l  s e c t o r ,  a n d  t h e  p r o l i f e r a t i o n  o f  e - c o mm er c e  p l a t f o r ms .
L o o k i n g  fo r w ar d ,  t h e  m a r ke t  v a l u e  i s  p r o j ec t e d  t o  r e a c h  U S $  5 3 . 5  B i l l i o n  b y  2 0 3 2 ,  e x p a n d i n g  a t  a  C A G R  o f  3 . 8%  d u r i n g  
20 2 4 - 2 03 2 .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / w a l l - co v e r i n g - m a rk e t
Breakup by Product Type:
• Wall  Panel
• Wall  Paper
o Vinyl  Wal lpaper
o Non-woven Wal lpaper
o Paper-based Wal lpaper
o Fabr ic Wal lpaper
Report o Others
Segmentation • Ti le
• Metal Wal l  Cover ing
• Others
Breakup by Printing Type:
• Digital
• Tradit ional
Breakup by Application:
• New Construct ion
• Renovation
Breakup by End User:
• Commercial
Report • Residential
Segmentation
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• A.S. Création Tapeten AG
• Ahlstrom-Munksjö Oyj
• Architonic
• Asian Paints Ltd
Competitive 
• Brewster Home Fashion
Landscape • F. Schumacher & Co.
with Key • Grandeco Wall fashion Group
• J .  Josephson Inc.
Players
• Osborne & Litt le
• Saint-Gobain
• Sanderson Design Group
• York Wallcoverings Inc.
What was the size of the global wall covering 
market in 2023?
What is the expected growth rate of the global wall 
covering market during 2024-2032?
Key 
Questions What are the key factors driving the global wall covering market?
Answered in 
What has been the impact of COVID-19 on the 
the Report global wall covering market?
What is the breakup of the global wall covering 
market based on the product type?
What is the breakup of the global wall covering 
market based on the printing type?
What is the breakup of the global wall covering 
market based on the application?
What is the breakup of the global wall covering 
market based on the end user?
Key 
What are the key regions in the global wall 
Questions covering market?
Answered in Who are the key players/companies in the global 
wall covering market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  W a l l  C o v e r i n g  M a r k e t    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     W a l l  P a n e l
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     W a l l  P a p e r
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  K e y  S e g m e n t s
           6 . 2 . 2 . 1  V i n y l  W a l l p a p e r
           6 . 2 . 2 . 2  N o n - w o v e n  W a l l p a p e r
           6 . 2 . 2 . 3  P a p e r - b a s e d  W a l l p a p e r
           6 . 2 . 2 . 4  F a b r i c  W a l l p a p e r
           6 . 2 . 2 . 5  O t h e r s
       
       6 . 2 . 3  M a r k e t  F o r e c a s t
    6 . 3     T i l e
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
    6 . 4     M e t a l  W a l l  C o v e r i n g
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
    6 . 5     O th e r s
        6 . 5 . 1  M a r k e t  T r e n d s
        6 . 5 . 2  M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  P r i n t i n g  T y p e
Table of     7 . 1     D i g i t a l        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
Contents     7 . 2     T r a d i t i o n a l        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8     M a r k e t  B r e a k u p  b y  A p p l i c a t io n
    8 . 1     N e w  C o n s t r u c t i o n
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     R e n o v a t i o n
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9     M a r k e t  B r e a k u p  b y  E n d  U s e r
    9 . 1     C o mm e r c i a l
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t io n ,  v i s i t :  
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