Brand Marketing
                     MIT School of Distance 
Education
Brand Marketing
What is Brand ? 
• A brand is how a company 
differentiates itself from its peer 
brands.  
• The goal of branding is to earn space 
in the minds of the target audience 
and become their preferred option 
for doing business.
• Branding is the process of creating 
the brand identity of a company.
• This process also delivers materials 
that support the brand, like a logo, 
tagline, visual design, or tone of 
voice.
Brand Marketing 
• An effective brand marketing strategy builds awareness among 
prospective customers and enables them to get to know and trust the 
brand, which takes time.
• Potentially, brand marketing even positions your brand as a helpful 
resource for customers.
• Essentially, brand marketing is a long-term strategy that differentiates 
your product or service from others and ensures that customers are more 
likely to think of you when they are in the market for the product or 
service you offer.
• Strong brand marketing builds awareness and makes it more likely that 
consumers will think of you when they are in the market, searching for 
the product or service you offer. 
Branding vs. Marketing
Branding Marketing
• Develops the brand identity • Develops campaigns that 
connect the brand to products, 
missions and goals
• Builds customer trust with story • Builds customer trust with 
actions
• Strategies and tactics to • Strategies and tactics to 
support identity and story support products and 
campaigns
• The story about why your • Supports brand story with 
company exists specific initiatives
• Focus on how an audience feels • Focus on what an audience 
about your company does with your company
Example of Brand Marketing 
A toothbrush company works on a marketing campaign and 
brand management strategy to maintain consistency while 
introducing its new line of children's toothbrushes. 
When designing their packaging, they decide to sell their 
toothbrushes in boxes shaped like items such as a rocket 
ship, dinosaur, castle and unicorn using the same colors 
and logos as their line of adult toothbrushes. 
By associating this product line with other items children 
enjoy, the company increases brand recognition through 
associative thinking and familiarity but remains consistent 
by using the same colors and logos used in its adult line.  
It is essential for a Marketing Management professional to learn how to manage 
Brand Marketing for there organizational growth.
The PGDM Marketing Management course focuses on  strengthening relationships 
between brands and consumers.
With PGDM Marketing Management course learn leadership, technical, 
organizational , communication and creative skills.
Why MITSDE ?
• Develop analytical skills to forecast market movement, competitor 
strategies and growth rate
• Learn Marketing Information System tools for effective CRM, 
implementation of marketing strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental 
scenario
• Apply knowledge of concepts and tools to develop creative marketing 
strategies and overcome challenges
• Learn the tools and techniques of Digital Marketing
Potential Careers Opportunities
:
• Marketing Manager
• Market Research Manager
• Business Development Manager
• Product Promotion
• Brand Manager
• Market Research Analyst
• Advertising Manager
• Product Marketing Manager
About US
 MIT School of Distance Education is one of the largest distance learning center in India. We 
offer various Post Graduate Diploma and Certificate programs & Online MBA Course across 
various industry sectors that include Operations Management, Project, Information 
Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. 
MITSDE has, an online assessment system, flexi-learning approach and provides state-of the-
art Learning Management System (LMS) which is in line with its mission 'flexible learning 
opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility 
to our students.
Advantage of learning with MITSDE
o Self-paced learning
o Regularly updated syllabus
o Live webinars and doubt solving 
o Industry-relevant course offerings
sessions
o Courses taught by Industry Experts
o Quick and highly-responsive student 
o Affordable courses support
o No cost EMI options o Dedicated student support team
Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops 
and Career Counseling.
Our Student Placement :
Placement Record at MITSDE
Contact Us
Address: 
Email ID: [email protected]
MIT Alandi Campus, Pune Moshi-Alandi 
Road, Alandi-412105,Pune Maharashtra 
(India) Website: www.mitsde.com
Phone: 9112-207-207 / 9028-258-
800
Thank you