Post Graduate Certificate in Digital Marketing
                     Certification in Digital 
MITa Scrhkooel otf iDnistgance Education
What is Digital Marketing
• Digital or online marketing are the marketing efforts done using electronic 
mediums using the Internet.
• It has many forms such as display ads, search ads, video ads, social media posts 
(paid or organic), blogs, or even in-app marketing.
• Depending on the two approaches of inbound & outbound marketing the 
strategies are decided.
• There are many elements in Digital Marketing such as – SEO, SEM, SMM, Content 
Marketing, PPC, Affiliate Marketing, Influencer Marketing, Email Marketing, 
Marketing Automation and Native Marketing.
About the product
 Post Graduation Certification in Digi
tal Marketing
 is a 12-month course.
 It is for working professionals and/or 
freshers wanting to acquire specialized 
knowledge in the field of Digital 
Marketing.
 The course focuses mainly on the 
fundamentals of digital marketing 
with an overview of business 
processes.
 The course has a practical approach 
with case study & assignment at the end 
of every module
Key topics covered
Key topics
Product and Brand Management
SEO & SEM
Social Media Marketing
Social Media Analytics & Future Trends
Management Information System
Digital Marketing
Scope of Digital Marketing
• Digital Marketing is rapidly growing 
sector.
• It is expected to reach Rs. 360 billion 
by 2023.
• The salary range of a digital marketer 
in India is between Rs. 3-12 LPA
• For a digital marketing specialist with 
relevant skills in performance 
marketing, content marketing, SEO 
Source: Satista.com
specialist, the average salary raises to 
Rs. 4-18 LPA
Career Opportunities
• Digital Marketing Manager
• SEM/Performance Marketing Manager
• Social Media Manager
• Content Manager
• Associate - Digital Marketing
• SEO Specialist
• Social Media Analyst
• PPC Expert
• Digital Analyst Expert
Canvas LMS
Canvas is a Learning Management System. It is essentially used for faculty student  
interaction, and student engagement.
1 World Renowned and 
internationally accepted LMS; 
used by Universities like Harvard 
2
& Stanford Seamless user interface and 
user experience, and better 
student engagement with in-
built scoring and easy 
navigation
3 Available on Mobile platform 
makes ‘learning on the go’ 
possible 
Tools covered
Students will get hands-on experience of Google Analytics, Facebook 
Ads, Google Ads, Google Trends, Google Alerts, and many more.
Contact Us
 Address:
MIT Alandi Campus, Alandi-412105, Pune Maharashtra (India)
 
Phone:  9112-207-207
Mail Id:  [email protected]
Website:  www.mitsde.com