Customer Data Platform Market Share, Growth, Region Wise Analysis of Top Players and Forecasts 2027
                     Adroit Market Research
Global Customer Data Platform Market Size
By Type (Analytics, Access, Campaign), By Organization Size (Small 
and Medium Enterprise and Large Enterprises), By Deployment 
(On-Premise and On Cloud), By End-User (Media and 
Entertainment, Healthcare, BFSI, Retail and Ecommerce, Travel and 
Hospitality, and Others), By Region and Forecast 2019 to 2025
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Adroit Market Research
Global Customer Data Platform Market To Witness Significant Growth 
Of 34.5% Over The Forecast Period
• The global customer data platform market size is projected to reach a value of USD 6,630.8 million 
by 2025, growing at a CAGR of 34.5%. Due to the growing demand for determining consumer 
buying behavior across various industries, the industry is poised to witness high growth. The 
growing acceptance among organizations of account-based marketing is also anticipated to drive 
market growth for customer data platforms.
• Adroit Market Research report on global customer data platform market gives a holistic view of the 
market from 2015 to 2025, which includes factors such as market drivers, restraints, opportunities 
and challenges. The market has been studied for historic years from 2015 to 2017, with the base 
year of estimation as 2018 and forecast from 2019 to 2025. The report covers the current status 
and future traits of the market at global as well as country level. In addition, the study also 
assesses the market based on Porter's five forces analysis and positions the key players based on 
their product portfolio, geographic footprint, strategic initiatives and overall revenue. Prominent 
players operating in the global customer data platform market have been studied in detail.
• Increasing consumer use of social media, e-commerce channels, blogs and webs enables 
businesses to gain insight into consumer behavior. These insights help them to determine clients 
'changing preference for coming to grips with competitive environments. Such efforts are 
undertaken primarily by organizations to engage more effectively with consumers and deliver 
customized products. 
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https://www.adroitmarketresearch.com/industry-reports/customer-data-platform-market 
Adroit Market Research
Global Customer Data Platform Market To Witness Significant Growth Of 34.5% 
Over The Forecast Period
• The manual collection of customer profile information, coupled with information categorization and 
segmentation, is time-consuming and entails high operating costs. This encourages organizations to 
invest in a data platform that enables continuous customer engagement and offers unified 
consumer profiles.
• Due to an increasing awareness among marketers of the features and capabilities of such 
platforms, the importance of a customer data platform among industry participants expanded 
during the forecast period. Depending on target customers, a customer database was observed as 
the most critical factor among marketers for modeling campaigns. This resulted in a gradual 
transformation of a data platform, from type of access to CDPs based on analytics & campaigns. 
Autonomous data collection and development of customer profiles from first, second, and third-
party sources have opened the door for increasing the adoption of a customer information platform.
• The main contributor to the global customer data platform market is North America. The customer 
data platform industry in the region is undergoing considerable progress. In North America, the 
growth rate is high because the big data technology is being used increasingly, as well as the 
growing number of vertical data, and the increased investment in data analytics by companies. In 
order to provide insightful information from structured, unstructured data and stay competitive on 
the market, organizations in particular in the USA have begun using CDP solutions.
• The global customer data platform market is fragmented with the presence of many global and 
regional players. Key players operating in the global customer data platform market include 
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Zylotech, BlueVenn, CaliberMind, Celebrus, Tealium, AgilOne, BlueConic, Lytics, IgnitionOne and 
Amperity among others
Adroit Market Research
Key Segments of the Global Customer Data Platform 
Market
• Type Overview, 2015-2025 (USD Million)
• Analytics
• Access
• Campaign
• Organization Size Overview, 2015-2025 (USD Million)
• Small and Medium Enterprises
• Large Enterprise
• Deployment Overview, 2015-2025 (USD Million)
• On Premise
• On Cloud
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Adroit Market Research
Key Segments of the Global Customer Data Platform Market
End-users Overview, 2015-2025 (USD Million)
• Media and Entertainment,
• Healthcare
• BFSI
• Retail and Ecommerce
• Travel and Tourism
• Others
Regional Overview, 2015-2025 (USD Million)
• North America
• Europe
• Asia Pacific
• Central and South America
• Middle East & Africa
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