A very important step in what constitutes a Business Ladder. The market keeps coming up with new strategies every now and then to generate the best results. In pursuit of the same, it has been conclusively established that Digital or Online Marketing strategies produce the best results. It is a well-established fact that online marketing reaches more people than the conventional marketing strategies. Even though a lot of people regularly use conventional marketing techniques to market their product/services, majority chunk of the audience is now online, which makes ‘online’ the most marketable place