Buying digital advertising is time, effort and money intensive process. You typically navigate your way through RFPs, estimates and negotiations to get the best end of the deal. Despite the spadework, the desired display space is not always guaranteed. However, things change drastically when specialized software is brought into the equation. In a changed scenario, machines and algorithms will do all the weight lifting, leaving you with more time to focus on your core competencies. It’s more than wishful thinking – it’s Programmatic Advertising. Buying digital advertising is time, effort and money intensive process. You typically navigate your way through RFPs, estimates and negotiations to get the best end of the deal. Despite the spadework, the desired display space is not always guaranteed. However, things change drastically when specialized software is brought into the equation. In a changed scenario, machines and algorithms will do all the weight lifting, leaving you with more time to focus on your core competencies. It’s more than wishful thinking – it’s Programmatic Advertising. Read more: https://bit.ly/2ReMA4v