10 video marketing statistics you need to know
                     10 video marketing statistics 
you need to know
Increasing demand for video content
 54 % of consumers want to see more video content from a brand or 
a business they support. (HubSpot, 2018)
 With the increasing demand for video, many industry influencers 
can be seen to be proactively producing different types of video 
content in order to meet this rising need. 
Video Marketing emails
 Adding a video to marketing emails can boost click-through rates by 
200-300%. 
 64% of customers are more likely to buy a product online after 
watching a video about it.
Decision Makers
 A third of all the time people spend online is dedicated to watching 
videos.
 87% of online marketers use video content. 
Entertainment Constraint
 According to Hub Spot, Enjoyment of video ads increases purchase 
intent by 97% and brand association by 139% 
YouTube marketing
 YouTube serves as an ideal platform for reaching millions of 
people.
 YouTube’s Ads format i.e. TrueView Ads holds impressive 
performance numbers
 More than 50% of US sellers use YouTube Ads as part of their 
campaigns.
As a Profit maker
 Video marketing provides a handsome ROI.
 88% of the market dealers are satisfied with the ROI of their video 
marketing strategies over social media.(Animoto 2018)
 In simple terms, Organizations use video marketing to increase their 
sales, build brand awareness as well as trust, to keep their current 
customers informed, and to reach out to potential customers. 
As a lead generation Channel
 According to report from OPTINMONSTER, 2019, video marketers 
get 66% more qualified leads per year.
 It concluded that video marketers achieve a 54% increase in brand 
awareness. Additionally, 93% of marketers say they’ve landed a 
new customer thanks to a video on social media. 
User Engagement
 Videos engage users for longer period of time on the websites.
 According to FORBES, 2018, average user spends 88% more time 
on a website with video.
 It is easier to grab users’ attention by showing them video as medias 
on the websites.