How Email Marketing helps to generate business for an organisation
                     How Email Marketing helps 
to generating business for 
an organization
Email Marketing
• Email marketing refers to sending commercial message as an email to 
individuals who are the targeted customers.
• Email marketing is for promoting products or services through emails.
• This is a top digital platform for customer acquisition and growing 
one’s business
• In the coming slides we will be discussing on how email marketing is 
effective for generating business for organization now a days.
1. Reachable to All
• Since now a days everyone is having their email inbox, hence it’s now 
easy to reach the potential customers through emails where we can 
mention about our organization’s service or product or both.
2. Expanding Your Website features
• Some people may be visiting; but might not be getting exact quotes or 
details.
• In this case email marketing can convert the site visitors into real 
customers by providing them proper information via email
3. No need of Website
• Sometimes you do not even need a website or you do not need to 
spend a penny on that, because through emails you can share all 
product details and images what ever you want to share.
• Also there is no maintenance cost for the same.
4. Brand Awareness
• We can share newsletters and upcoming campaign information to the 
customers’ personal emails. 
• Contact base can be encouraged to be enhanced.
• Brand value can be made consistent through such emails.
5. Customer Loyalty
• Through interesting and impressive emails focus should be given on 
customer loyalty and brand awareness.
6. Boost sales
• Email marketing is also the best way to advertise the products, may it 
be an e-book, course, event or any other type of property.
• One can also share the commercial website link to promote the sales.
7. Saves Time and Budget
• The time involved with shooting television commercials or recording 
radio ads can be minimized in terms of time and money.
• Designing a professional email marketing campaign is not complicated 
nor time-consuming. Sending emails to a large number of subscribers 
is also very cost effective. 
Thank You