Uploaded on Jun 6, 2019
Global marketing strategy must overcome many challenges. Diverse political, economic, socio-cultural, technological, linguistic, legal and environmental factors interact to affect a company’s successful entry and sustained growth in a foreign market. Analyzing the 196 countries in the world today creates a daunting, if not impossible, task. Identifying the tedious and intricate details of each country and its interactions also multiplies the likelihood of flawed research conclusions. Source: https://www.24hourtranslation.com/global-marketing-strategy-30-seconds.html
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