Social influencers have followings and garner respect for their knowledge, opinions and advocacy. They include journalists, authors and bloggers who write about specific topics of interest in the market. The information they require about your product, service and company allows them to share information through a range of media, like articles, podcasts, videos, blog posts, interviews and comments that valued audiences follow. Source: https://www.24hourtranslation.com/listening-key-influence.html