Tips to Design the Best Roll Up Banner
                     Tips to Design the Best Roll Up 
Banner
Retractable banners are a great way to advertise your products at trade shows. This is the most 
important tool an exhibitor has when going to a tradeshow. You may be wondering, "Why?"
They are advertising that is easy to forget. They can be placed in areas where people will 
congregate, such as at the cash register. As they wait for the line to move, watch them read your 
message. Roll-up vinyl banners can be used to complement your point-of-contact or point-of-sale 
material. 
It is crucial to get the right design and the right amount of information on your banner to make an 
impact on your customers. Here are some tips to help you design a roll-up banner that makes an 
impact.
Tips for Designing a Roll-up Banner
1. Your Logo Should Be at the Top
To display your logo and other pertinent information, use the top of your roll-up banner. Why? It's 
often the first place new viewers look. This will allow you to place your main message at eye level. 
This is the best way to grab the attention of someone as they pass it.
2. Thick From Top to Bottom, and Left-to-Right
Your consumers will be no different. We are all taught to read from left to right and top to bottom 
when we go to school. When you are creating your vinyl banners keep this in mind. It should only 
contain the relevant information. Additional information can be provided by sales staff or using a 
backdrop or tabletop banner.
3. Use High-quality Images
Everybody wants images on banners. It's why banners were created. Print-ready images can be used
on banners if they are saved in CMYK (Cyan Magenta Yellow, Black - not RGB). The resolution 
should be set at 300 dots per inch. What does all that mean? You can read our post on image 
specifications to see why they are important.
4. Color Is Your Friend
While colors can make you stand out at trade shows or exhibitions, you need to be careful. Your 
logo should be supported by colors that work together and tie in with corporate colors. You must be 
aware of how your background color will impact the perception of your logo. 
For example, black and gray are considered "serious" colors. Bright colors such as red and orange 
can grab attention and draw customers in. Sites like Adobe Color CC can help you decide which 
color scheme or which colors go well together.
5. Use Text and Spacing
Typography refers to the arrangement of letters and text in a way that is both readable and visually 
appealing. Think about the type you will use for your vinyl banners and the type you have used 
before, especially in your logo. When it comes to graphic and visual design, the most important 
thing is how you design and use the different typefaces you have. Typography can make or break an
entire project.
6. Adopt a Design Aesthetic
The study of aesthetics refers to how our brains perceive things as beautiful or ugly. A design 
aesthetic is essential if you want customers to associate with your brand and be able to recognize 
your products. Creative Market's Daniel Schwarz explains what a design aesthetic is and why you 
would need it. 
After you've finished reading, you can start to create a design aesthetic for the brand. 99designs' 
post on the subject provides great resources for anyone who wants to start establishing a design 
style for their brand.