Why Social Responsibility is at the Foundation of Anja Jones's Language Services Business
                     Why Social Responsibility is at the Foundation of
 Anja Jones's Language Services Business
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In the landmark 200th episode of the SlatorPod, we are joined by Anja Jones, 
Managing Director of AJT, to talk about the language service provider’s (LSP’s) 
journey to becoming a B Corp, a certification for businesses balancing profit 
with social and environmental responsibility.
Anja touches upon the impact of large language models (LLMs), expressing 
concerns about ethical implications, copyright issues, and the environmental 
footprint associated with LLMs. She also discusses how a focus on the intricacies 
of European culture became their USP.
When it comes to using AI in translation, Anja highlights that certain content 
types, such as marketing texts and transcreation, are still best handled by 
human translators due to the need for creativity and cultural sensitivity.
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Anja also talks about winning the 2023 ATC Ethical Business award, attributing 
it to their commitment to fair pay, transparent communication, and creating 
opportunities for new translators.
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Adv isory  prac t ice is  a  t rusted par tner  to  c l ients  look ing for  
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