DIGITAL MARKETING PPT
                     
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D I G I T A L  
M A R K E T I N G
Inde
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. I N T R O D U C T I O N
. C O U R S E  O B J E C T I V E
. S Y L L A B U S
. A B O U T  U S
. D U R A T I O N
. C O N T A C T
INTRODUCTION
Digital marketing has become an integral component of 
contemporary business strategy, offering unparalleled 
opportunities for organizations to connect with their 
target audiences in a highly targeted and measurable 
manner. This comprehensive course is designed to 
equip participants with the foundational knowledge and 
practical skills needed to navigate the dynamic 
landscape of digital marketing successfully. From 
understanding the core principles of online advertising 
to implementing effective social media campaigns, this 
course provides a comprehensive overview of the key 
components and strategies driving digital marketing 
initiatives today.
COURSE 
OBJECTIVE
• Gain a thorough understanding of the fundamental concepts and 
terminology of digital marketing.
• Explore the various digital marketing channels and their respective 
strengths and limitations.
• Learn how to develop a comprehensive digital marketing strategy 
aligned with organizational goals and target audience demographics.
• Understand the principles of search engine optimization (SEO) and how 
to optimize website content for improved visibility and ranking.
• Master the art of crafting compelling content for digital platforms, 
including websites, blogs, and social media channels.
COURSE 
OBJECTIVE
• Discover the power of social media marketing and how to leverage 
popular platforms such as Facebook, Instagram, Twitter, and LinkedIn to 
engage with audiences and drive brand awareness.
• Learn how to design and execute effective email marketing campaigns 
to nurture leads, build customer relationships, and drive conversions.
• Explore the principles of pay-per-click (PPC) advertising and how to 
create and manage successful campaigns on platforms such as Google 
Ads and Bing Ads.
• Understand the importance of analytics and data-driven decision-
making in digital marketing, including how to measure campaign 
performance and optimize strategies for maximum effectiveness.
SYLLABUS
• Introduction to Digital Marketing
• Introduction to Website 
Development
• Introduction to Domain and Hosting
• Understanding Google Algorithms 
      and Updates
• Google My Business
• How Does a Search Engine Work?
• SEO Search Engine Optimization
• Local Search Engine Optimization
• Voice Optimization
SYLLABUS
• Advanced and Technical SEO
• SEO Cannibalization
• Google Keyword Planner
• Website Audit and Optimization
• On-Page Optimization
• Off-Page Optimization
• Google Search Console
• Bing Webmaster and Analytics
• Google Analytics
• CRO Conversion Rate Optimization
• SMO Social Media Optimization
SYLLABUS
• Introduction to Graphic Designing
• Paid Social Media Marketing
• Social Media Automation
• Linkedin
• Quora
• YouTube Ads & Marketing
• Facbook / Instagram Marketing
• WhatsApp Marketing
• Video Editing and Posting
• Email Marketing
• ORM - Online Reputation 
Management
SYLLABUS
• Competitors Analysis
• Performance Marketing
• Mobile Optimization
• Use of Chat GPT
• SEM – Search Engine Marketing
• Remarketing Concept
• Basic and Advanced Google ads
• ROI - Return On Investment
• Content Writing
• Blogging
• Freelancing
SYLLABUS
• Influencer Marketing
• E-commerce Marketing
• Planning and Reporting
• SWOT and PEST Analysis
• Personality Development and Soft 
Skills
ABOUT US
At ZUBU Academy, we're more than just an 
educational institution; we're a gateway to 
limitless potential. Specializing in programming, 
language acquisition, and a diverse array of 
essential skills, we're committed to empowering 
individuals to thrive in an ever-evolving world.
DURATION
The course duration for Digital Marketing typically ranges from 4 
weeks to 12 weeks, depending on the depth of coverage, the 
intensity of the curriculum, and the level of practical application 
included in the program. Here's a breakdown of the course 
duration options:
CONTACT
https://zubu.academy/
[email protected]
9370302331
B-105,Polite Harmony,Chikhali,Pune-
411062 Maharashtra India