If the mark is opposed or objected to, the mark is scheduled for a hearing. There are no direct government trademark hearing fees, but commerce often pays professional fees for trademark attorneys appearing on behalf of a business. The amount of these costs varies based on how complex of a case it is. Trademark Monitoring Importance Trademark monitoring is used to ensure that nobody uses a similar mark to one that would confuse a customer. Keep an eye on new trademark filings so that businesses can proactively file oppositions, protect your rights and maintain your brand’s integrity.