Alcohol Rehabilitation Centre in Mumbai
                     Denial - Why Alcoholics Think It's OK to Drink 
Denial is a defense mechanism that allows a person - despite overwhelming evidence to the 
contrary - to deny that something is true, when in fact, it is true. It is one of the most 
powerful and difficult problems that Alcoholics and Drug Addicts face before, during, and 
after treatment, because it is always the thinking that precedes the act of picking up a drink 
or a drug. We have the best alcohol rehabilitation centre in Mumbai. 
Physical Components of Denial - Binge drinking can cause some serious changes in the 
brain. For example, when the hippocampus, which controls memory and judgment, is 
damaged, the Alcoholic or Addict has great difficulty remembering the bad things that 
happen when they drink or use. This coupled with impaired judgment allows them to 
actually believe that drinking or using drugs is ok.
Poor judgment is further compounded by the overstimulation or inhibition of two 
important neurotransmitters: Serotonin and Dopamine. Serotonin affects thinking and 
emotions, while Dopamine affects the pleasure and reward centre of the brain. When a 
person drinks or uses drugs excessively, these neurotransmitters are overstimulated, and 
the body develops a tolerance to them. This causes the individual to need more and more 
of the substance while they get less and less of an effect.
Non-addicted people find it very difficult to understand the actions and thinking of the 
addict or alcoholic. They just don't "get it" because their brains have not been damaged so 
their thinking is not organically impaired and they have the capacity to differentiate 
between truth and falsehood.
Behavior Patterns of Denial - Family, friends 
and employers notice changes in the 
behavior of an alcoholic or addict long before 
the person with the disease does. This is the 
first indicator that someone is in denial about 
their disease. Tragically, as it progresses, the 
individual barely notices the changes and 
deterioration because they happen gradually, 
day after day, and seem normal to the 
sufferer.
Typical behaviors include, but are not limited 
to: being late to work, inability to hold a job, 
getting arrested, ending relationships when 
people criticize their drinking or using, 
spending rent money on drugs or alcohol, not 
keeping commitments, driving under the 
influence, poor personal hygiene, frequenting 
dangerous neighborhoods, and living on the 
street.Again, the alcoholic or addict does not 
notice or pretends not to notice that these 
behaviors are related to their substance 
abuse when clearly they are.

Summary - Denial is one of the biggest roadblocks to recovery. It is an elusive and 
dangerous pattern of thinking that is extremely difficult to break because it has so many 
different causes and manifestations. The first clue that someone is in denial is that their 
behavior and dialog change dramatically and they develop a litany of excuses for this that 
do not include drinking or using drugs.
This is further compounded by physical damage to the brain and its chemistry, which 
exacerbates poor judgment, increases tolerance, and enhances denial. The fundamental 
problem of denial is that the alcoholic/addict actually sees their substance abuse as the 
cure, not the cause.It is only when a person has a moment of clarity; where they see 
through the fog of denial and connect their problems to their drinking or using drugs that 
they will seek help. When this happens, recovery is possible. You can contact us through 
our website, we have the best rehabilitation centre in India. 
As there are many facilities to help and deal with such alcohol and drug-related issues in 
India, there are many top rehab centres in India where top-notch accommodation facilities 
are thus provided. 
Having the basic amenities of air-
conditioned rooms and dormitories with 
the supply of hot water, veg and non-
veg food menu, satellite TV, and the 
availability of indoor games, the rehab 
centres also have a 24/7 medical and 
support staff, with a panel of medical 
and psychiatric staff and also an 
experienced counselling team with top 
reputed therapists. One will also have 
the 24/7 availability of ambulances with 
clean and modern living areas which 
would indeed provide positive health 
being. 
Address: Trucare Trust – Mumbai, 
Survey No.7, Ashram Road, Yeoor Hills, 
Thane West, Thane, Maharashtra 
400610, India.
Contact Number: +91-9167006990