Understanding Behavioral and Trends of Millennials: Best Research Areas for future researchers: 2019 - The Indian Perspective


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Understanding Behavioral and Trends of Millennials: Best Research Areas for future researchers: 2019 - The Indian Perspective

SEP 25, 2019 UNDERSTANDING BEHAVIORAL AND TRENDS OF MBeIsLt LReEseNarNchI AArLeaSs for future researchers: 2019 The Indian Perspective Tips For Future Topics In Marketing, Business & Management Tags: # Tutors India Topic # Indian Millennials Purchase # Online Copyright © 2019 TutorsIndia. All rights reserved About Us KEY POINTS Short Notes Background Online Retail Marketing Brand Loyalty Copyright © 2019 TutorsIndia. All rights reserved TutorsIndia Lab @ TutorsIndia.Com Business & Management (B&M) Lab at TutorsIndia is involved in exploring novel research areas for the challenges faced by today’s technology-oriented business or organisation, the market, the economy, finance and sales. The research team explores and identifies troubling questions that exist in scholarly literature, in theory, or in practices that needs deliberate investigation. Copyright © 2019 TutorsIndia. All rights reserved SHORT NOTES Employment Rate Employment rate of Indian millennials is 47%, which makes them the most attractive segment for different retailers Brand loyalty and brands. Brand loyalty among the Indian Indian millennials millennials is decreasing when compared to other older generations. Chief users of the online retail modes because of the rising internet penetration. Copyright © 2019 TutorsIndia. All rights reserved Global population of the millennials is approximately 2 billion, which is 27% of the total global population. According to Deloitte 2018 millennial report , hInadsi aa millennial population of 440 million, which BACKGROUND equates to 34% of the entire Indian population. Spending power of the millennials has increased along with their access to different products and services. Copyright © 2019 TutorsIndia. All rights reserved Millennials have become the chief users of the 01 online retail modes because of the rising internet penetration. Online Retail 02 Main reason for availability of smartphones Marketing and data plans that are affordable. Decision making process involved in purchase 03 of good is influenced by a number of aspects including ratings, online reviews, peer opinions etc. Copyright © 2019 TutorsIndia. All rights reserved ONLINE RETAIL MARKETING BRAND LOYALTY Among Indian Millennials Copyright © 2019 TutorsIndia. All rights reserved Brand loyalty of the millennials is impacted by millennials preference for convenience and increasing use of technology. Online recommendations can be in the form of personal reviews by customers or personalized product recommendations provided by the search At present, where there are number of brand engines. choices are available for the Indian millennials, many brands are finding it very difficult to gain the brand loyalty of the Indian millennials. Social media also plays an essential role in helping the brands to make a personal communication with the millennials. Brand managers should develop different strategies including online personalization, creating emotional impact etc. Further millennials are often attracted to brands whose values are similar to that of their values. In order to gain the trust of the individuals towards their brands which is the key towards develop a brand loyalty among the millennials. Copyright © 2019 TutorsIndia. All rights reserved BRAND LOYALTY TutorsIndia Lab @ TutorsIndia.com WWW.TUTORSINDIA.COM/ACADEMY/ Copyright © 2019 TutorsIndia. All rights reserved PHONE NUMBER UK : +44-1143520021 INDIA : +91-4448137070 MAIL ADDRESS GET [email protected] IN TOUCH WITH US Copyright © 2019 TutorsIndia. All rights reserved