10 steps to develop a content marketing strategy


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Uploaded on Sep 17, 2019

Presentation on "10 steps to develop a content marketing strategy"

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10 steps to develop a content marketing strategy

10 Steps To Develop A Content Marketing Strategy 1. Clarify the Goal •Before creating content, decide what is the motto behind it. •Because the goal/aim should be clear so that you can buildup excellent content. www.curata.com 2. Analysis of audience •To develop a content marketing strategy, first research on audience/users. •Not only content is important but also the users/audiences are important. •They increase the traffic at your blog/site. www.24hourtranslation.com 3.Set up a blog •There are two ways of publishing your content/write ups. •Made use of a readymade medium/platform like YouTube or buildup your own platform/medium. •Setting up a personal blog allows you freedom. www.free-blog-site.com 4. Update content regularly •You will have to be active on your blog/site. •Updating the contents/information on a daily basis assist to keep interest of users/audiences. www.iowawebguy.com 5. Email list •Getting a true & valuable audience/user is most important for any content marketer. •There are several options out there to reach the audience. •But building an email list is one of the best ways to communicate with your audience/readers. www.samajinfotech.com 6. Keyword research •Identifying what the audiences/readers are looking for will assist to develop the content on trending topics. •Keyword research also assists to rank your content marketing site on SEO. www.viralsolutions.net 7. Format of content •How can we avoid one of the important factors of content marketing? •Decide what kind of content like blog post/podcast/videos, etc you are going to create. www.hloom.com 8. Deciding content marketing tactics and strategies •Create content that is unique and the audience can love it. •Also, utilize different tactics to promote your content. www.credible-content.com 9. Social media •Finally, content is developed and now it's time to promote it on societal networking sites. •There are various societal platforms to popularized your content. www.optinmonster.com 10. Paid marketing tools •You can use paid ads, influencer marketing to advertise/market your content. •The paid medium can gain you more worth trafficking.