Facebook Ad Funnels-A Framework for Any Business
                     FACEBOOK AD FUNNELS: 
A FRAMEWORK FOR ANY 
BUSINESS
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INTRODUCTION
•Basically, Ad funnels are a series of Ad campaigns.
•That keeps your shoppers busy. 
•Facebook ad funnels are Facebook ad campaigns. 
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Why Facebook ad funnels are 
important?
•The total number of Facebook users/Audience is more 
than 2.2 billion. 
•Arranging Facebook ad funnels for business/enterprise 
surely will be beneficial for business/brand growth. 
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How to arrange good ad funnels?
1. Awareness
•Use the 3E awareness method i.e., First of all, you have 
to create content that entertains, educate and engages both 
active and cold Facebook users/audience.
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•For awareness, you can use paid methods. 
•Promote/market your brand pages using sponsored 
ads. 
•If you already have no. Of followers then you can 
engage them with more creative/engaging content.
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2. Re-marketing campaigns
•There are two levels in re-marketing campaigns. 
•In the first stage, simply focus on targeting the audience 
on interest-based.
•Divide them with the post ID method. 
•Finally, try to target all kinds of audiences/users.
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•In the second level of re-marketing campaigns, focus on 
an audience/user that doesn't attract by the previous 
method. 
•You have to put special efforts.
•Because it's a framework for any business/enterprise. 
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How to optimize Facebook ad 
funnels for business growth? 
1. Utilize an ad scorecard - You can utilize an ad 
scorecard method for optimization. 
2. Use different avatars - As per studies, most of the 
business/enterprise created their own dream avatar, 
this is beneficial for the business/enterprise. 
3.Nurture your Facebook leads
•Facebook ad funnels should target on nurturing 
Facebook leads.
•Most of the time Facebook leads actually turn to a 
customer/user.
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Other methods
•Report on your results
•Ad optimization
• Design the best offer
•Build ad
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