Uploaded on Sep 17, 2019
Presentation on "Things to know about marketing management"
Things to know about marketing management
THINGS TO KNOW ABOUT MARKETING MANAGEMENT www.indiamart.com Marketing management •Basically, marketing is the way to deliver your products/services to your customers. •Marketing/advertising can be digital or traditional. •But, some kind of management is essential for any kind of marketing/advertising. www.vitsmuni.com 1. 80/20 rule •You may have heard about these rules. •There should be 80% management and 20% of marketing/advertising. www.coschedule.com 2. Different methodologies •There are different methodologies for marketing management/advertising. 1. A. Agile 2. B. Waterfall www.hygger.co A. Agile methodology •Larger marketing campaigns are broke into smaller parts. •So that it gets easy to manage. www.hackr.io Benefits of using Agile methodology 1.Flexibility 2.Time-saving 3. Reduce the risk of failure www.blog.ganttpro.com B. Waterfall methodology •It is the linear method for marketing/advertising management. •Only after the completion of one part, the next part will be executed. www.hackr.io Benefits of waterfall methodology 1. Simple 2. Easy to understand. 3. Less costly www.blog.ganttpro.com Comparison between Agile and waterfall marketing management methodology 1. Both methods are useful in marketing management. 2. When you want to achieve multiple tasks at a time go for Agile, and whenever wants to perform a single task at a time go for Waterfall. 3. You will have to follow a tight deadline in Agile. The waterfall is Simple and offers a long- time period to complete the task. 4. Agile is flexible as tasks are fragmented into different parts. The waterfall is a straight forward technique. www.whizlabs.com
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