Search Engine Optimization
                     
 Presentation on Search Engine Optimization



Search Engine 
Optimization

IMAGE Credit:TNW


Internet search engine optimization (Search engine 
optimization) is the procedure of affecting the 
internet visibility of the website or perhaps a web site 
inside a web search engine's delinquent results-
frequently known as "natural", "organic", or "earned" 
results. Generally, the sooner (or greater rated 
around the search engine results page), and much 
more frequently an internet site seems within the 
search engine results list, the greater visitors it'll 
receive in the search engine's users these visitors 
may then become customers.


As an online marketing strategy, Search engine 
optimization views how search engines like google 
work, the pc programmed algorithms which dictate 
internet search engine behaviour, what individuals 
look for, the particular search phrases or keywords 
typed into search engines like google, and which 
search engines like google are liked by their targeted 
audience. 


Optimizing an internet site may involve editing its 
content, adding content, doing HTML, and connected 
coding to both increase its relevance to a particular 
keywords and also to remove barriers towards the 
indexing activities of search engines like google. 
Promoting a website to improve the amount of 
backlinks, or backlinks, is yet another Search engine 
optimization tactic.  


Need of SEO  
 
A internet search engine, essential to both - resource 
and seeker, works as a platform to talk about 
information in almost any format. A regular person 
seeking details about a specific subject may not 
know which websites will give you accurate 
information. Within this situation, search engines like 
google assist in enlisting essential websites that 
provide preferred information.
 
 
 


Relationship with Google
 
In 1998, two graduated pupils at Stanford 
College, Ray Page and Sergey Brin, developed 
"Backrub", a internet search engine that trusted 
a mathematical formula to rate the prominence 
of webpages. The amount calculated through 
the formula, PageRank, is really a purpose of 
the amount and strength of backlinks.


Image Credit:Digital Resource

PageRank estimates the chance that 
the given page is going to be arrived 
at with a web user who at random 
finds the net, and follows links in one 
page to a different. Essentially, 
which means that some links are 
more powerful than the others, like a 
greater PageRank page is more 
prone to be arrived at through the 
random internet user.


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