Case Study : Titan - Branding & Signage Installation Services | AGX.in
                     Retail Space Design Firms In India | Commercial 
Space Design Firms In Bangalore, India
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CASE STUDY – TITAN
Titan Company Limited (earlier known as Titan Industries Limited) is an 
Indian consumer goods company. It is a joint venture between Tata Group 
and the Tamil Nadu Industrial Development Corporation. It commenced 
operations in 1984 under the name Titan Watches Limited. In 1994, Titan 
diversified into jewellery with Tanishq and subsequently into eyewear 
with Titan Eyeplus. In 2013, Titan entered the fragrances segment with 
the brand Skinn and, later that year, it ventured into the helmets 
category under its brand Fastrack. Today, Titan is Tata Group's largest 
consumer company.
Url - https://www.agx.in/case-studies/titan-2/
THE ASK
• The non-exclusive outlets which sold multiple brands of Titan were 
having non-uniform and inconsistent signages across India.
• The pan-India execution would include Tier 1, 2 and 3 cities.
• The customer wanted to standardize the formats and was looking for a 
solution provider who can make the transition a seamless experience.
Url - https://www.agx.in/case-studies/titan-2/
THE SOLUTION
• We utilized multiple materials of various finishes to design the 
hierarchy of signages & add a premium finish to a specific brand.
• We created a distinctive look for day and night by making the 
steel coloured logo turn white.
• We reduced the power consumption by almost 50%, achieving 
the same brightness of the signage.
• The complete solution was warranted for 5 years.
Url - https://www.agx.in/case-studies/titan-2/
THE RESULTS
• We achieved uniformity and consistency of brand colour across 1400 
locations.
• The rate of execution was 5 installation/day pan India.
• Our solution covered 3 major brands of Titan- Sonata, Fastrack and 
Titan.
• Titan presented AGX with a trophy for outstanding performance on the 
1000th signage installation itself.
Url - https://www.agx.in/case-studies/titan-2/
KEY TAKEAWAY
• Understanding the pain point of the customer and thinking from the 
customer’s perspective helps in giving rise to innovative idea.
Url - https://www.agx.in/case-studies/titan-2/
www.agx.in 
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