Retail Transformation Case Study - JSW Steel - Retail Space Design Company In India
                     Retail Space Design Firms In India | Commercial 
Space Design Firms In Bangalore, India
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CASE STUDY – JSW STEEL
The flagship company of over $13 billion JSW Group, JSW Steel is one of 
India's leading integrated steel manufacturers with a capacity of 18 
MTPA. It is one of the fastest growing companies in India with a footprint 
in over 140 countries. JSW Group set up its first steel plant in 1982 at 
Vasind near Mumbai. Soon after, it acquired Piramal Steel Ltd., which 
operated a mini steel mill at Tarapur in Maharashtra. JSW Steel has also 
formed a joint venture for steel plant in Georgia. The Company has also 
tied up with JFE Steel Corp, Japan for manufacturing the high grade 
automotive steel. The Company has also acquired mining assets in 
Republic of Chile, United States and Mozambique.
Url - https://www.agx.in/case-studies/jsw-steel/
THE ASK
• Introduce branded steel to customers in semi-urban and rural areas for 
both JSW Shoppe & JSW Connect.
• Create a nationwide network of 800 stores, soon to be followed by 400 
more.
• Enable buyers to directly view displayed products, purchase products, 
understand applications and avail related services, including financing.
Url - https://www.agx.in/case-studies/amco-batteries/
THE SOLUTION
• We presented 5 concepts for JSW after an in-depth brainstorming 
session.
• After the final approval, the selected concept was brought to life in the 
form of an engaging retail environment that fulfilled all the client’s 
requirements.
Url - https://www.agx.in/case-studies/amco-batteries/
THE RESULTS
• Transformed over 250 JSW Shoppe outlets and over 300 JSW Connect 
outlets
Url - https://www.agx.in/case-studies/amco-batteries/
KEY TAKEAWAY
• After completing around 10 stores we found that the design & 
specifications were variable, which was having a negative impact on 
final appearance. So in order to overcome this issue, we created a 
brand manual where each element’s specifications were provided with 
detailed drawings.
Url - https://www.agx.in/case-studies/amco-batteries/
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