3 Most Essential SEO Trends for the Year 2021
                     3 MOST ESSENTIAL SEO TRENDS FOR 
THE YEAR 2021
INTRODUCATION
For attracting potential customers to your website, search engine 
optimization (SEO) is one of the most efficient ways. But here is the thing — 
you want to use it in the right way. According to stats, on Google each day, 
there are an estimated 3.5B searches. The #1 result in Google’s organic 
search consequence gets an average CTR of approx. 32%, but while only 
0.78% of Google searchers connect on results from the second page. With a 
revelation like this, SEO services in Dubai, UAE have increased their output 
by tackling those aspects that are sure to pose as a problem. 
SEO TRENDS TO LEVERAGE IN 2021
You require keeping modifying your SEO strategy by Google— as its 
algorithm expands, as we indicated above, to rank higher or simply 
retain your rankings. To advise which tools you use and strategies you 
arrange for 2021, here is a breakdown of the most essential SEO and 
Google trends.
1. CORE WEB VITALS AS A GOOGLE RANKING FACTOR
Loading, Interactivity, and Visual Stability are three 
new metrics declared by Google in May 2020, 
called Core Web Vitals to be used for evaluating 
user experience. To just one thing, all three metrics 
are essentially related, and that is page speed: how 
fast does the page load, how soon does it get 
communicating, and how durable is it while 
loading.
2. GOOGLE’S BERT LOOKS FOR INTENT MATCHES
To better understand searches and what 
customers are looking for, Google's BERT 
algorithm (Bidirectional Encoder 
Representations from Transformers) 
utilizes machine learning (ML) and 
natural language processing (NLP). For 
nearly every query in Google English and 
it operates in more than 70 languages.
3. KEYWORD RESEARCH WILL BECOME MORE 
ESSENTIAL
More than 50% of searches are zero-click searches. 
Without any click, it requires more than half of the 
Google searches (appx. 175 billion searches per 
month) end. Featured Snippets with answers, related 
questions with accordion answers, and more—
consumers can get the answers they want without 
even having to click a result—or even finish typing 
out an inquiry, this is because with such amusing 
results in the SERP—Google business programs with 
menus and contact information.
CONCLUSION
Nowadays attracting a potential customer is a difficult task as there is lots of 
competition in the market. Keyword research becomes more essential. If it is 
used in the right way, then it will create a good list of potential customers 
which can enhance or increase business.
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