3 Most Successful Retention Strategy for Digital Marketing Agency During COVID-19
                     3 MOST SUCCESSFUL RETENTION 
STRATEGY FOR DIGITAL MARKETING 
AGENCY DURING COVID-19
INTRODUCTION
Many businesses are suffering, and digital marketing 
agencies are not exemptions in this as we face a global 
crisis. But that does not mean agencies are without 
alternatives. We have already seen some amazing creativity, 
as agencies shift their tactics, product lines, service 
offerings. To make it through the COVID-19 pandemic, and 
their whole business operations. During Covid- 19, there is 
a certain strategy to retain 
Digital Marketing Agency Dubai.
RETENTION STRATEGIES FOR DIGITAL MARKETING COMPANIES
Focus on the given challenges with optimism and innovation, times 
are trying but rather than looking at the adverse impacts and 
possibilities. We are familiar with being on our toes and we do well 
in this as it is frequent in our profession, as agency owners and 
client account managers.
Platforms occur, ad placement pop up, tactics development and 
testing and optimization are constant. Add the state of current 
events to the mix and how it has obstructed consumers’ demands, 
and brainstorm ways with your teams and your clients on how 
everyone can sustain and even pull ahead.
1 SAVE AND SURVIVE
The greatest part of client retention for us and 
several others we have spoken with at agencies 
has been valuable communication, variability, 
empathy, and understanding. We succeeded to 
keep our almost lost clients on our roster by 
introducing them to different options for 
campaigns, budgets, tactics, and suggestions of 
how they can change their messaging in the 
last few weeks. To remain in business these 
clients can adjust up their manufacturing 
operations. We also collaborated on 
brainstorming ways that upon discussion and 
completion, both remained as clients.
2 BE LENIENT AND UNDERSTANDING
On last-minute budget modifications, pulling back 
on campaigns, postponing launches, we have been 
lenient. And a client or two when they required a 
few extra days to pay an invoice. It is essential to 
be much more flexible than usual if there is an 
open line of interaction and transparency as 
things are so touched and go, day today.
3 FOREGO PRICING INCREASES
You may choose to postpone if you were planning 
any price rises taking place in the coming months 
and had already declared. It was attached to your 
percentage of the management fee, if you were 
considering budget rises with a client beforehand. 
To maintain them as a client, you may need to 
discuss this with your clients as well and do what 
is in their greatest interest.
CONCLUSION
During a pandemic, client retention is the main 
concern so that you need to forget or skip price 
increasing and should be lenient with the client 
because survival is the main concern.
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