Digital Marketing Institute in HSR layout 
                     The Dream Team- What You Need to Know About Creating the Ideal Digital Marketing Team
Digital promotion is the most important aspect of all marketing strategies in today’s modern businesses. If you own a business, which requires 
promotion. Then you have two choices left with you. That is you can either hire a digital marketing agency or can build in-house.
Irrespective of which route you go with. You will need to work closely with the digital team. But for this you need to understand the anatomy of the 
Digital Marketing Department or Digital Marketing Team.
What is a Digital Marketing Team?
A Digital Marketing Team is a set of individuals with different skill  
sets pertaining to this area. This includes specialists like 
designers, strategists, marketers, optimizers and creative heads.
In this article we will take a close look at each role. And also 
understand why each of them is important for the team 
functioning smoothly.
The Essential Roles Are As Follows
1. Market Researcher
• Market research is the first step to any kind of strategy. This is 
done through a Market Researcher or a Strategist. They conduct 
audits of different campaigns and promotional activities. From 
these audit results, the team plans the next steps forward.
• Market Researcher provides suggestions for feasible utilization of 
resources. Most significant activity done by the Strategist is to 
create a calendar. Which tells the approximate time taken for 
each task and also follows up with the team to get the work done 
on time.
2. Content Creation
Content Creators are the voice of the brand. A very important 
part of the creative team. They are responsible for 
manifestation of the idea of the brand into words. Any Digital 
Marketing Team in the world needs versatile content writers 
who have a sound knowledge of SEO. Because they are 
grammatically strong. And can communicate clearly and use 
many voices in their writing.
Content writers can be of different types. The two primary 
types are:  
                                     
a) Article Writer
Article writers are responsible for long form content. They will research and write on 
various topics depending on the need of the business. For the website they work or 
handle. They are good at explaining topics in an engaging and in depth manner to 
pertinent audiences. They help Build a Digital Marketing Team.
b) Copywriters
Copywriters are experts at short form content. This is the team that comes up with 
catchy phrases, product description taglines and headlines. This kind of writing is 
normally for product brands and also for e-commerce websites.
3. Graphic Designer
Content written by the content writer is presented to the 
audience in a readable layout with images and videos. This is 
the onus of the graphic designers. They make the content look 
attractive. If audiences with their short attention spans were 
presented with just paragraphs of text, they would never go 
through it.
Graphic Designers use images, videos, graphs, charts and 
Infographics to best present relevant data to consumers. Their 
job role extends to online ads, website layouts, blogs, articles 
and many others.
4. SEO Specialist
• Search Engine Optimization is the act of inserting relevant keywords 
throughout the body copy and tags of all online material. The end goal is to 
use words that customers are searching for to make the business visible on 
SERP. This is why SEO Specialists play a critical role in Digital Marketing 
Team. 
• Becoming an SEO specialist is not considered an easy task. As these 
professionals are not just required to have subject matter information. But 
also engage constantly in Google Analytics. The SEO specialist needs to 
ensure that all the content is optimized for relevant searches. They also 
need to update headlines, alt text, images and meta tags for ranking the 
website on top of search engine. Having a dedicated SEO specialist will 
make the Digital Marketing Team stronger.
5. Pay Per Click (PPC) Manager
Any marketing department which runs ads needs a Pay Per 
Click Manager. When  content promotion and advertising are 
critical to a business marketing strategy. This PPC becomes a 
cornerstone for the campaign to pivot on. There are tools such 
as Outbrain & AdWords which are tremendously powerful in 
driving traffic. They also help in growing audience. But to 
optimize ROI to its fullest extent a professional with thorough 
knowledge of the subject needs to manage the spends..