Agricultural Colorants Market
                     Agricultural Colorants Market to Witness Steady Expansion During 2018 – 2026
Agricultural colorants are dyes and pigments used in several applications such as tracking, 
product coloring for dried flowers, seed coating, landscaping, ice-melt & deicing, fertilizers, dried
flowers, and others. Coloring prevents in enhancing cosmetic appeal, identification or distinction 
amongst different product varieties, monitoring consistency, and uniformity of products.
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Market players
Key players operating in the global agricultural colorants market include, BASF S.E., Clariant
International AG, Sensient Technologies Corporation, Lanxess Aktiengesellschaft, DIC Corporation,
Chromatech Incorporated, Organic Dyes and Pigments LLC, Aakash Chemicals and Dyestuffs, Inc.,
Brett-Young Ltd., and Germains Seed Technology, Inc.
Market Trends
Among product type, the pigment segment is expected to witness significant growth in the global
agricultural colorants market and is expected to retain dominant position over the forecast period.
This is attributed to development of innovative products and techniques by various manufacturers.
For instance, in December 2016, Clariant, introduced Agrocer white pigment preparation at CSS
2016 and Seed Expo, America’s largest seed industry conference. Pigment preparation offers color
strength, easy dispersibility, and long shelf life.
Key market  players  are focused on expanding their  pigment  production capacities,  owing to
increasing demand for pigments.  For instance,  In February 2017, Heubach GmbH announced
expansion of its anticorrosive plant in the U.S located near Philadelphia, Pennsylvania by 4,000
tons.
Among application, seed treatment segment witnessed substantial growth in the global agricultural
colorants market in 2016, as it offers low-cost crop protection solution. The low prices of major
crops such as wheat, corn, and soybean has led to decreased profit margins for farmers. The low
dosage nature of seed treatments results in lower use of pesticides and fertilizers translating into
significant cost savings for farmers, in turn driving the seed treatment segment growth. Moreover,
seed treatment does not require equipment and significant manpower unlike spraying, further
fueling the growth of this segment.
Drivers and Restraints
Increasing demand for agricultural colorants from fertilizer industry to avoid application errors
and to differentiate between qualities, is expected to fuel the growth of agricultural colorants
market. According to the World Bank Organization, the global consumption of total fertilizer
production was 89.78% in 2014 and reached to 94% in 2015.
Furthermore, regulations to use colorants in pesticides treated seeds, to avoid misuse of treated
seeds is propelling growth of the agricultural colorants market.  For instance, according to the U.
S. Code of Federal Regulations, 40 CFR 153.155 states that pesticide products that are used for
treating seeds should contain an U.S Environmental Protection Agency dye to impart unnatural
color to seeds, unless exempted under the Federal Food, Drug, and Cosmetic Act for residues of
the pesticide.
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However, several agricultural colorant manufacturers avoid use of colorant to reduce the overall
price of their product, which is one of the restraining factor for the agricultural colorants market
growth.
Market Outlook               
The market in Asia Pacific is expected to witness significant growth in terms of value and is
expected to retain dominant position over the forecast  period. This is  attributed to growing
international  trading  of  dyes  and  pigments.  According  to  Destination  Marketing  Association
International (DMAI), the colorants exports was US$ 2.3 billion in 2009 – 2010 and reached to
US$ 4.9 billion in 2017.
Furthermore, Europe witnessed substantial growth in the global agricultural colorants market in
2017. This growth is attributed to increasing use of agricultural colorants in gardening activities
for aesthetic appeal, which in turn propels demand for turf and ornamental plants. According to
The Horticultural Trades Association (HTA), in 2016, consumers in the U.K. spent around US$
1.64 billion on garden plants, US$ 1.99 billion on garden care, and US$ 1.7 billion on garden
leisure.
 Key Trends
Key players are focusing on adopting various inorganic growth strategies such as mergers and
acquisitions, joint ventures, partnerships, marketing, and new product launches to strengthen their
foothold in the global agricultural colorants market. For instance, in 2012, Clariant launched
Agrocer pigment for seed coloration, a range of colorants for the agricultural industry.
Agricultural Colorants Market Taxonomy
On the basis of product type, the agricultural colorants market is segmented into:
•Dyes
•Pigments
On the basis of application, the agricultural colorants market is segmented into:
•Seed Treatment
•Ponds & Lakes
•Fertilizers
•Turf & Ornaments
•Crop Protection
On the basis of region, the agricultural colorants market is segmented into:
•North America
•U.S.
•Canada
•Latin America
•Brazil
•Mexico
•Argentina
•Rest of Latin America
•Europe
•U.K.
•Germany
•Italy
•France
•Russia
•Spain
•Rest of Europe
•Asia Pacific
•China
•India
•Japan
•ASEAN
•Australia
•South Korea
•Rest of Asia Pacific
•Middle East
•Africa
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